Liberal dark money group Project Unloaded’s mission to turn next generation against gun-ownership

Viral moments of parents at school board meetings have gone far to expose the influence progressives have imposed on America’s youth utilizing Marxist indoctrination through divisive critical race theory and hyper-sexualization through queer theory. But these fronts are far from the only battles in the culture war as a look into dark money network Arabella Advisors found kids are being targeted “to choose on their own terms not to own a gun.”

Previous looks at the consulting firm Arabella Advisors have shown how the Washington, D.C.-based group manages nonprofits Hopewell, Sixteen Thirty, and Windward to direct funds into activist groups like Demand Justice to influence policy in subtle ways such as suggestions for Supreme Court nominees. Those influences extend beyond corporate and government offices and have been invading schools as well through the New Venture Fund-sponsored Project Unloaded determined to influence the next generation into an anti-gun mindset.

“Research shows that teens and young adults are forming opinions and making decisions about guns,” the group states on its website. “Through creative and cultural campaigns, Project Unloaded establishes safe spaces for open conversations about guns and provides accurate information about gun safety to inspire the next generation to choose on their own terms not to own a gun.”

Taking a closer look at the backing of the activist group, Fox News found the George Soros-linked New Venture Fund was directly linked to Project Unloaded according to the details of a $50,000 grant awarded this year.

“Project Unloaded, fiscally sponsored by the New Venture Fund, is a new effort whose mission is to create a new cultural narrative that guns make the country less safe,” The MacArthur Foundation grant reads. “It approaches gun safety through narrative and culture change, with young people as the agents of that change.”

“With a focus on teens and young adults,” it specified, “Project Unloaded communicates engaging, accessible information about the risks around gun use, via digital media platforms and peer influencers. Its goals are to permeate culture with the central message that guns make us less safe; shift individual knowledge, attitudes and behaviors during the formative teen years; and build a community of like-minded peers to amplify this message.”

The money from that grant was said to be used to fund a survey of kids and young adults aged 13 to 25 “to collect data about their beliefs, experiences and perceptions toward guns.”

With a reshuffling of board rooms, nonprofit gun control advocacy group the Joyce Foundation from Chicago pumped half a million into Project Unloaded last December. Nina Vinik, who ran the foundation’s justice reform and gun violence program is also the founder and executive director of Project Unloaded. Tim Daly, a member of the anti-gun group’s steering committee replaced Vinik at the Joyce Foundation.

Much like President Joe Biden’s administration, Project Unloaded employed the use of social media influencers to create propaganda videos aimed at promoting their message to kids while simultaneously claiming that they do not take a side on guns.

(Screenshot: Project Unloaded)

A spokesperson for the organization told Fox News Digital, “Through creative and cultural campaigns, Project Unloaded provides accurate information about gun violence to inspire the next generation to choose on their own terms not to use guns. Gun violence is the number one killer of children and teens in the U.S. At Project Unloaded, our mission is to save lives by shifting America’s gun culture to be based on the facts, which are clear that guns make us less safe.”


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