Meal kit delivery company HelloFresh sparked a social media backlash over a Pride Month message that appeared to be an endorsement of sodomy.
While the suffocating promotion of homosexuality and alternative lifestyles from corporations has subsided from the era of peak “woke” during the Biden years, the month of June is still a time when businesses are compelled to give a shout-out to the LGBTQ+ demographic, but few are inclined to openly encourage anal sex.
In a statement posted to Instagram, HelloFresh reminded customers who are “prepping” that the company offers a selection of high-fiber meals for those celebrating the very special month.
🇺🇸🏳️🌈 HelloFresh is apparently marketing their meal kits as prep for anal sex during Pride Month.
“But for those of you who are… prepping… we have an extensive line up of high-fiber recipes available. Happy Pride.” WTF?!
This is what happens when a brand’s marketing team has… pic.twitter.com/Ta07XMo6ms
— Mario Nawfal (@MarioNawfal) June 7, 2026
“We know eating isn’t always a top priority this month. We respect that. But for those of you who are … prepping … we have an extensive lineup of high-fiber recipes available. Happy Pride.”
Among the suggestions for those who would engage in rear-ending activity is to maintain a diet high in fiber to minimize the possibility for messy surprises, a practice known as “prepping,” and the HelloFresh marketing team wants those customers to know that it has their back.
The post has made headlines for its suggestive nature and is getting slammed without lube by X users.
I thought there was no way this was real… it had to be parody… so I looked it up myself.
It’s real. @HelloFresh are advertising their product as being good for clearing out your rectum in preparation for anal s*x during Pride Month.
I’m so done with this timeline. pic.twitter.com/OWBvoN8vvV
— Hazel Appleyard (@HazelAppleyard) June 7, 2026
Interesting choice by @HelloFresh. It wasn’t enough for them to merely celebrate Pride Month, they went the extra mile in associating their food with human assholes, enemas, and shit. Bold strategy.
Unsubscribed. pic.twitter.com/uqbxiBbzoT
— Wade Miller (@WadeMiller) June 7, 2026
Yeah, next they’re announcing a name change to Ass Fresh — which I actually think is better …
— Thomas Paine (@Thomas1774Paine) June 7, 2026
Who wants to associate that with food? 🤮
Moms make up a substantial portion of @HelloFresh customers. The company’s revenues have been plummeting in recent years. Not sure it’s a wise move to risk alienating such a large segment of your market at this time. pic.twitter.com/YCwyzX0Bkv
— Laura Powell (@LauraPowellEsq) June 7, 2026
Hi @HelloFresh, I saw your Pride-specific diet and I’m wondering if you have a menu plan specifically for people planning on inserting a live gerbil into their ass? https://t.co/Jy880u31Tc
— Oilfield Rando (@Oilfield_Rando) June 8, 2026
HelloFresh actually approved an official statement talking about “prepping” and high-fiber recipes for Pride Month.
Who on earth allowed this to pass the marketing team? This is the ultimate cringe! 😭
— Faiz Ahmad | Unfiltered (@FaizAhmadOff) June 7, 2026
One user suggested that the company should offer a “BOTTOMSUP” code for a Pride Month discount. HelloFresh eagerly took the advice by doing so. “Use code BOTTOMSUP for a Pride Month discount,” the company responded.
Ready for one of the most disturbing marketing campaigns you’ve ever seen? @HelloFresh wants you to know that they have food for you to prepare your colon for receiving anal sex during Pride Month. Yes, this is real. No sane person should use this insane company. pic.twitter.com/R0Cy8JIOAC
— Robby Starbuck (@robbystarbuck) June 7, 2026
“Delivered right to your backdoor,” another user joked.
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