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M&M’s go ‘woke’ with rebranding to be ‘more inclusive’: ‘A huge win for the oppressed M&Ms’

January 21, 2022 | | Print Article

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Turns out, “woke” M&M’s are not all that different from normal M&M’s.

Mars, Incorporated, which produces the candy-coated chocolate favorite, has announced a “global commitment to creating a world where everyone feels they belong and society is inclusive.”

In doing so, the M&M’s characters depicted by the various colors are getting a “modern makeover” and that will include more “nuanced personalities,” the company said. For what it’s worth, the colors will remain the same. The original colors included red, yellow, green, brown, orange and violet, with violet eventually being replaced by blue in 1995.

“As one of the world’s most iconic candy brands, who better to commit to a world with more moments of fun by increasing a sense of belonging around the globe than M&M’s?” Cathryn Sleight, Mars Wrigley’s Chief Growth Officer said in a statement, according to The Hill.

“We believe in championing the power of fun to create a world where everyone feels they belong. Together, we can make this a reality for all funkind,” reads the description of a YouTube video announcing the move toward inclusivity.

 

While the changes are subtle, but it’s clear Mars, Incorporated, is looking to downplay gender with an emphasis on the character’s personalities. The characters Ms. Brown and Ms. Green have dropped the Ms. and both are sporting new kicks. Green is now rocking “cool, laid-back sneakers to reflect her effortless confidence,” instead of the sexy high-heeled go-go boots she used to wear, and Brown now has lower heels.

Dropping the go-go boots may have been the most ridiculed move of them all, which prompted M&M’s to try to capitalize on the attention.

The two characters have had an adversarial relationship over time, but that’s out too as they showcase a “force supporting women.”

“I think we all win when we see more women in leading roles, so I’m happy to take on the part of supportive friend when they succeed,” Green said on the M&M website, explaining that her best quality is “being a hypewoman for my friends.” Her motto being, “I’m too busy shining to throw shade.”

Brown chimes in, “Not bossy. Just the boss.”

And if that’s not enough woke-ness for you, Mars will reportedly move away from one body type and start featuring imagery of M&Ms of all shapes and sizes.

Of course, for some on the left there’s no such thing as satiating the beast, which corporates America has yet to grasp:

Nonetheless, Mars generated plenty of reaction, as seen on Twitter:

Tom Tillison
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