NBA star launching Christian apparel line to counter ‘woke’ brands like Nike: ‘I believe that values matter’

NBA star Jonathan Isaac is launching an athletic apparel brand dedicated to his Christian faith and American values that he hopes will serve as an alternative to “woke” retail brands like Nike.

Isaac, who plays for the Orlando Magic, drew national media attention in 2020 when he opted to stand during the playing of the national anthem while his teammates kneeled. He appeared on “Fox & Friends” on Tuesday to say his new company Unitus stands for faith, family, and freedom — the logo design is based on the Ark of the Covenant.

Isaac said he saw no real solutions coming from kneeling during the national anthem or wearing a Black Lives Matter T-shirt.

“I didn’t want to align myself with the Black Lives Matter movement and organization. And I felt that a true answer to all the problems that we see, not just racism, was the gospel of Jesus Christ. So, I decided to stand up and share it,” the player said.

Isaac said when people support “woke” companies by purchasing their products they are essentially supporting the progressive left agenda these companies are pushing.

“I believe that values matter and when we do give our money to companies that don’t support our values, we’re cosigning their message,” he said. “So, what I wanted to do was give Americans, freedom-loving Americans, faith-loving Americans the option to buy with their values.”

The company’s current clothing line includes hoodies, sweatpants, sweatshirts and T-shirts. Isaac will also offer a sneaker that he’ll be wearing throughout the next NBA season and is looking to expand beyond basketball while catering to children and adults.

“People respect me for my courage of standing for what I believe in and doing things myself. Yes, I’ve gotten my fair share of negativity. But I like to focus on the positive,” he told the Fox News early morning crew.

“It’s not about hating anybody. It’s not about going against anybody. It’s simply saying that our values are valid, and they deserve to be celebrated,” Isaac continued. “And if they won’t, then we’ll celebrate them ourselves.”

The player appeared on Megyn Kelly’s popular podcast this week as well and he shared a clip of that interview Tuesday on Twitter, explaining that a faith-based alternative brand is needed:


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