With all eyes on Bud Light, Nike has carried on with their own transgenderist push and other “Queer Youth” endorsements could find the athletic company sponsoring breaking the law.
The backlash to corporate favoritism of gender dysphoric social media influencer Dylan Mulvaney has played out most severely against Anheuser-Busch and their myriad of beer brands, potentially costing them billions. While CEO Brendan Whitworth has since endeavored to quell the ire against the beverage company, Nike has maintained their favor of alphabet activism.
This included their sponsorship of an upcoming “Queer Youth Field Day” run by the group OUTMemphis catering to a questionable age range while a new Tennessee law is under review.
“All LGBTQ+ youth and allies aged 13-25 are invited to a free afternoon of games, music, giveaways, and good weather,” the organization promoted. “We’ll have bouncy houses, obstacle courses, face painting, tie-dye, and more! Our DJ will be spinning some summer-time hits, and there will be plenty of water and snacks on hand to keep you fueled the whole afternoon.”
Queer Youth Field Day is BACK and BIGGER than ever! Join us on April 22nd from 12-4 PM for a FREE day of fun in the sun!
RSVP is REQUIRED! We will not be accepting walk-ins or day-of registrations! Check out the event page for more details and to register: https://t.co/QPjptCciDZ pic.twitter.com/KvDTdchVcO— OUTMemphis (@outmemphis) April 5, 2023
OUTMemphis, according to their own website, actively promotes, “Healthcare is for everyone. Drag is for everyone. Bodily autonomy is for everyone,” and has stood in opposition to a new Tennessee law that sought to impose misdemeanor and felony charges against any person found “to perform adult cabaret entertainment,” either “on public property; or…in a location where the adult cabaret entertainment could be viewed by a person who is not an adult.”
Nike is still listed as the sponsor of this event that seeks to bring adults and minors together for a gathering wholly focused around their sexual identity and, as previously reported, they had refused to back down from their decision to have a man who thinks he’s a woman promote their women’s leggings and sports bras.
In fact, they chided detractors and issued a pro-LGBT-etc. statement that read, “You are an essential component to the success of your community! We welcome comments that contribute to a positive and constructive discussion: Be kind…Be inclusive…Encourage each other…Hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted.”
The sports apparel company isn’t new to pushing leftist agendas having partnered with former NFL player Colin Kaepernick in the past while he was being panned for his protest of the American flag and “The Star Spangled Banner.”
According to Strategic Vision PR Group CEO David Johnson, Nike and other woke corporations haven’t felt the stinging backlash that Anheuser-Busch has because their customer base is exceedingly more progressive than that of the beverage company thus allowing them to “soldier on after pushing woke marketing schemes or making woke statements.”
“Consumers have fixed ideas about various brands, like Bud Light for example,” Johnson said. “And even going with Dylan Mulvaney, it seems craven, and it doesn’t seem sincere or hones…That’s why they’re suffering in comparison to Nike, who has also teamed up with Mulvaney.”
It remains to be seen whether Nike will face any hit like Bud Light has, as well as whether or not the current boycotts will produce lasting damage.
Native of Brooklyn, NY, Kevin Haggerty is a graduate of Hunter College where he studied Cultural Anthropology and Geography. An avid reader and truth seeker, he currently resides in Texas with his wife and their dog and, when he isn't researching current events and their impacts, you'll find him spending time with friends and family or working on his next novel.
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