Athletic apparel colossus Nike responded to customers who are outraged over the company’s partnership with transgender TikTok influencer Dylan Mulvaney with a lecture about hate speech and bullying and a threat to delete their critical comments.
The long overdue backlash against corporations jamming leftist ideology and “woke” politics down the throats of Americans has finally arrived with the 26-year-old Mulvaney, a biological male who has made bank by dressing as a woman, being the proverbial straw that broke the camel’s back in ads for Nike and beverage giant Anheuser-Busch for its Bud Light brand which has been widely panned.
In a perfect example of the condescension if not outright contempt that modern corporate executives have for large parts of their customer base, Nike responded to those who angrily reacted to its mockery of real women with a scolding lecture on tolerance and a commitment to censorship which, in addition to transgenderism, is the highest value of the modern political left.
“You are an essential component to the success of your community! We welcome comments that contribute to a positive and constructive discussion,” the company wrote in a message pinned to the top of its Instagram page.
(Image: Screengrab: The Daily Mail)
“Be kind. Be inclusive. Encourage each other. Hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted,” Nike added in the post that had heart emojis mixed in with the intolerant vow to censor critics.
Nike has been pounded for its aggressively anti-woman partnership with the ubiquitous transgender who markets its sports bras and leggings, both of which are modeled by Mulvaney in one ad where he/she prances around in an outdoor setting.
(Video: The Daily Mail)
The Nike partnership has drawn fire from such high-profile people as British Olympic swimmer Sharron Davies, a silver medal winner at the 1980 Moscow games as well as fellow Olympian Caitlyn Jenner who brought home the gold from Montreal four years earlier as decathlete Bruce Jenner, becoming an American icon who was famously featured on Wheaties cereal boxes during the much saner era.
Perhaps America’s most celebrated transgender person, Jenner blasted what she called the “radical rainbow mafia” and the crusade to “erase women” as well as Nike’s Mulvaney partnership which she deemed to be “an outrage” in a scathing Twitter missive.
EQUALITY > INCLUSIVITY (STOP TRYING TO ERASE WOMEN). The differences between men and women are real and are a good thing! It doesn’t make trans ppl a bad thing, either. Why is it so black and white with the RADICAL RAINBOW MAFIA?! https://t.co/iRh7NNsfFa
— Caitlyn Jenner (@Caitlyn_Jenner) April 6, 2023
“The ad feels like a parody of what women are. In the past, it was always seen as an insult to say, ‘Run like a girl’ and here we’ve got someone behaving in a way that’s very un-sporty and very unathletic and it’s so frustrating when only 1 percent of USA sponsorship dollar goes to females in sport,” Davies told GB News. “That Nike would do this feels like a kick in the teeth.”
(Video: The Daily Mail)
The blowback against Nike and Bud Light could be the start of a larger outpouring of public revulsion over the transgender lifestyle which until recently was widely viewed by many as a byproduct of mental illness.
The increased attention to the sexualizing of children by drag queens and in classrooms where they are ripe for the picking by perverts and groomers has led many to view the saturation of the culture with transgenderism as a major problem, not to mention the tendency for violence from many in the minuscule but very special demographic that has amassed a disproportional amount of power and has the full backing of the White House.
Nike and Bud Light will both take financial hits for their pacts with Mulvaney but it’s probably unrealistic to expect that corporate America will get the message.
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