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Yuengling Brewery gives Bud Light a valuable lesson on product marketing

April 16, 2023 | | Print Article

One of the greatest and most enduring aspects of the American capitalist system is that companies that have erred will have to pay for their mistakes in the marketplace as consumers take their business elsewhere and the epically disastrous self-immolation of one of the nation’s most popular beer brands has presented a golden opportunity for its competitors.

Weeks into the poorly thought-out decision by alcoholic beverage colossus Anheuser-Busch to hitch the company’s Clydesdale-drawn wagon to a creepy transgender TikTok influencer and it becoming more apparent that the damage its Bud Light brand has been catastrophic, great American beer company Yuengling is showing that unlike Budweiser, the nation’s oldest brewery still understands who its customers are and what they want.

On Friday, a day that the CEO of Anheuser-Busch broke the company’s silence after weeks of steadily brewing outrage over its controversial hiring of Dylan Mulvaney to pimp its suds, Yuengling took to Twitter to school its vastly larger industry competitor on how to successfully market its product.

“Yuengling, The Oldest Brewery In America. Independently Owned and Family Operated since 1829 because we make good beer,” the Pennsylvania-based brewery tweeted.

On its website, Yuengling defines its mission statement, “To thrive as an iconic American company that is committed to our employees, produce exceptional products for consumers to enjoy, and for our distributor partners to champion.”

The company touts its values as: “Respect for tradition, integrity, hard work, simplicity and pride.

Bud Light’s unforced error is a gift to other beer companies with early indications that the outrage against the company’s taking sides in the rancorous cultural revolution that the “woke” political left is waging on America isn’t going to dissipate anytime soon.

“This boycott seems to have more legs than most,” Justin Kendall, the editor of the brewing industry trade publication Brewbound, told The New York Post last week.

Responses to Yuengling’s perfectly timed tweet poured in from Twitter users.

According to Wikipedia, “D.G. Yuengling & Son, established in 1829, is the oldest operating brewing company in the United States. In 2018, by volume of sales, it was the largest craft brewery, sixth largest overall brewery and largest wholly American-owned brewery in the United States. Its headquarters are in Pottsville, Pennsylvania. In 2015, Yuengling produced about 2.9 million barrels, operating two Pennsylvania facilities and a brewery in Tampa, Florida.”

(Video: Video: YouTube: D.G. Yuengling & Son, Inc.)

The company is currently engaged in a western expansion with its beer being recently introduced in several more states including Kansas, Missouri and Oklahoma for a total of 26 states with demand likely to soar as more beer drinkers seek a non-politicized alternative to Anheuser-Busch and its “tranny water” that has left a sour taste in the mouths of consumers.

“As a 6th generation family-owned business, we have been making great quality beer for over 194 years and today we couldn’t be happier to welcome beer drinkers in these new states into our Yuengling community,” said chief administrative officer Wendy Yuengling in a statement. “We thrive on delighting our many fans who trust us to brew the best beer possible, and we look forward to continuing to do so.”

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Chris Donaldson
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