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Popular brand slammed after canceling order for conservative women’s group

March 27, 2025 | | Print Article

A popular manufacturer of coolers and insulated drinkware is facing criticism and calls for a boycott after it canceled a conservative women’s group’s order for mugs featuring their logo, which it had no problem fulfilling last year.

The nonprofit Clare Boothe Luce Center for Conservative Women was disappointed when YETI refused to fulfill the order for the group which describes itself as “an all-women organization that specializes in the conservative outreach, education, and mentorship of young women.”

In a series of posts to X, the CBL explained that their order for the green mugs bearing their name and a Statue of Liberty logo was rejected by the company, with a sales manager confirming that the decision for the refusal was rooted in politics, the spiteful leftist version.

The posts include a screenshot of the confirmation for the order as well as the cancellation notice that explained that the company was refusing to fill the order because it violated its policy on logos that are “licensed, copyrighted, profane or political in nature.” The order was canceled after the group paid for it.

The Virginia-based organization is named after the famous writer and diplomat, a staunch anti-communist.

“[Luce] actually has an amazing quote that we use all the time, ‘Courage is the ladder upon which all the other virtues mount.’ And she was courageous,” CBL President Kimberly Begg told Fox Business. “We think that that is the one quality above all else that young women need, to be courageous.”

“[YETI] produced these beautiful mugs for us, and we always gave them to our speakers,” she told the outlet. “So anybody who comes to speak, we end every single presentation very ceremoniously, you know, handing off these mugs to our speakers. And our speakers love it! It’s been this really fun thing that we’ve done over the last year, and get all of our speakers to receive YETI mugs, so we’re starting to run out. We contacted the company just for a reorder and did not expect there to be any problems whatsoever.”

“We talked on the phone today with a Yeti sales manager and she told us that the phrase ‘conservative women’ is on ‘the political aisle’ so they cannot provide us with the product,” the group said on X.

“We ordered the EXACT same product from Yeti last year with no problems,” the nonprofit wrote in their post. “Nothing is different–their terms haven’t changed in the last 10 years. We submitted payment and got all the confirmation emails. This is ridiculous. Yeti, do better,” the CBL added in another post.

Fox Business confirmed that YETI previously fulfilled an order for $3,797.84 last May with the same exact logo and customization. What has changed from last year? Could it be that the Democrats lost the election and President Donald J. Trump is sitting in the Oval Office?

X users reacted to the discriminatory treatment.

“YETI values respect, tolerance, and open dialogue, and we serve a diverse and varied customer base. YETI has the sole discretion to reject any order that we deem inappropriate for production… Starting with our first customized Ramblers in 2015, we’ve used our best efforts to avoid creating custom products with political affiliations or associations. Because the process we use to identify political affiliations and associations involves human judgment, we may inadvertently accept an order and mark a YETI product with a candidate’s name or campaign slogan simply because we weren’t familiar with it when the order was placed,” YETI said in an email to the Clare Boothe Luce Center.

Named after the mythical Himalayan snowman, what YETI did is truly abominable.

Chris Donaldson
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