News/Commentary

Sephora denies rumors about Trump involvement, but boycott campaign is spreading fast

November 20, 2024 | | Print Article

Sephora is in damage control mode after social media rumors that it supported President-elect Donald J. Trump’s campaign sparked calls to boycott the beauty products retailer.

Leftists are reacting in the only way they know how to after Trump’s clubbing of Kamala Harris, by lashing out and threatening to punish any who may have assisted with his victory, including Sephora which strongly denied that it had made “big big big donations” to his campaign.

Some TikTok users called for the company to be put on the naughty list for the holiday shopping season for the alleged donations, including one video that said, “I hope we all understand the assignment for this Christmas season,” said @karessmarie4.

@karressmarie4 Well well well… #christmas #christmasdecor #christmastiktok ♬ Bring Em Out – T.I.

The Trump rumors also cross-pollinated to other social media platforms, spreading like wildfire.

“I love Sephora and I spend thousands of dollars there, but after seeing they donated to Trump and they’re a company who provide services and products for women, it’s a smack in the face, I guess it’s time to go elsewhere, not for nothing we need to switch over to Ulta,” one person wrote, according to the Daily Mail.

“Sephora, get ready to have the worst Christmas,” an X user said. “We are on every online site to let people know especially women that you Donated a tremendous amount of money to Trump.”

“Can’t wait till you see your earnings on January 1st. Have the next few months you deserve, boycott Sephora!,” the user threatened.

Sephora which is owned by the French multinational company LVMH denied that it had anything to do with Trump’s historic win.

“It has come to our attention that there is incorrect information circulating on social media regarding company donations,” the company said in a statement. “Sephora does not make corporate donations to political candidates. Sephora’s mission is to create a welcoming beauty shopping experience for all.”

The Federal Election Campaign strictly prohibits corporations from making direct donations to federal political candidates, according to the Federal Elections Commission.

But Sephora’s denial didn’t impress @karessmarie4 whose viral video helped spark the boycott.

“Number one, I looked at the retail PACs and I looked at who they donated to. Number two, I looked at what companies were in these retail PACs—who was members of these retail PACs. I looked at what federations they were involved in, and that’s how I came up with the assumption that Sephora was donating lots and lots of money via all these PACs and these federations. They’re all connected,” she said, according to Newsweek, apparently referring to the National Retail Federation and its RetailPAC political action committee.

“Even if I did make a mistake in connecting the dots to Sephora through the federations that I thought they were involved with, that I saw they were involved with, all f****** well. They’re still not a company you should be spending your money with. They’re expensive as f***. And they’re making record-breaking profits while paying American citizens s***** a** wages,” she said.

Chris Donaldson
Latest posts by Chris Donaldson (see all)

Comment

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.

Latest Articles