A “woke-free” alternative to Bud Light raked in half a million dollars in just 12 hours after it released a special edition can featuring former President Donald J. Trump’s mugshot.
“We knew people would go wild over these collector cans, but we had no idea the response would be this crazy,” Ultra Right Beer CEO Seth Weathers said, according to Fox Business.
Weathers, who is known online as Conservative Dad, said that sales were the equivalent of over five tractor-trailer loads of beer as patriotic beer drinkers rushed to snap up the special edition Trump mugshot cans.
Ultra Right CEO (that’s me) reveals ‘record-breaking’ sales on limited-edition beer can featuring Trump’s mugshothttps://t.co/31fjaRXwnV
— SETH WEATHERS (@sethweathers) September 28, 2023
He also predicted that “sales will likely top $2M by 11:59PM Sunday when the special edition can officially goes off the market,” the outlet reported.
“Sales have poured in from the moment we launched,” Weathers said. “With over $1 million in beer and merchandise sales, we’ve raised over $50,000 for the legal defense of the Georgia Trump electors and the Georgia Republican Party. Conservative Dad’s Ultra Right Beer puts our money where our mouth is – we’re doing our part to fight back against the unjust persecution of American patriots.”
The special edition cans are emblazoned with the 2024 Republican party frontrunner’s booking photo that was taken at the notorious Fulton County Jail in August, an instantly iconic image of the most persecuted political figure in American history’s defiant glare.
https://t.co/MlIKklPSJT pic.twitter.com/Mcbf2xozsY
— Donald J. Trump (@realDonaldTrump) August 25, 2023
Trump’s mugshot is featured in black and white on a black can along with the words “Conservative Dad’s REVENGE” and “100% American beer.” The cans were selling for $25 a six-pack plus shipping and handling.
“Each sale defends conservatives against the unconstitutional prosecution by the communist Fulton County District Attorney,” the website states, referring to Democrat DA Fani Willis who brought racketeering charges against the former president and 18 co-defendants over the disputed 2020 election results in the state of Georgia.
“This will become the most collectible beer can in American history,” the brand’s website states.
“The reason I did it was because it’s a major cultural moment that a former US President got a mugshot. As a conservative beer brand, I felt that was a good fit for us [to put it on a beer can],” Weathers told The New York Post.
Weathers launched the Ultra Right brand when Bud Light decided that it would be a good idea to hook up with transgender TikToker Dylan Mulvaney, a disastrous partnership that was the genius idea of a “woke” Harvard-educated female marketing executive and will likely be used by business schools as a case study for decades.
(Video: YouTube)
“America’s been drinking beer from a company that doesn’t even know which restroom to use,” Weathers said in an ad promoting his new beer before smashing a blue and white Bud Light can with a baseball bat.
“If you love America, our traditional values, and you know which restroom to use, Conservative Dad’s Ultra Right Beer is for you,” he said.
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