Tech giant’s cringe hip-hop production ridiculed unmercifully: ‘Hamilton was cool, what if we did that with startups’

Aussie tech giant Canva came up with a rather creative way to promote itself during last week’s Canva Create event in Los Angeles.

Canva, a graphic design app that creates social media graphics, presentations, promotional merchandise, and websites, rolled out a hip-hop production that was likened to the woke Broadway hit “Hamilton.”

While “Hamilton” was a sensation in America, Canva’s performance, unfortunately, was not well-received. In fact, it resulted in a wave of viral ridicule.

“You can redesign your work, Canva got that glow up. We redesigned errything from the flo’ up. Customize your workspace and make it your own. Oh, now you’re making magic when you up in the zone,” a performer rapped early on.

And it went downhill from there:

Tech expert Alex Cohen set the tone when he posted on X: “This is the most cringe sh*t I have ever seen in my entire tech career.”

Andy Allen, designer and founder of The Not Boring Software Corporation, was quick to concur, responding: “Yikes.”

They were far from alone in their assessment, though the company should be credited with thinking creatively to generate a little excitement. Either way, Lin-Manuel Miranda and his Broadway creation “Hamilton” got plenty of blame.

Here’s a quick sampling of responses to the story, as seen on the social media platform X:

Tom Tillison


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