News/Commentary

‘This is how it’s done!’ Fla. watch company puts woke businesses ‘erasing women’ on notice with powerful ad

April 21, 2023 | | Print Article

Egard Watches, a Florida-based boutique timepiece and jewelry firm, has done it again.

The company, founded by Ilan Srulovicz, followed up on its “What is a Woman” ad with a spot calling out Budweiser and Nike for embracing transgenderism. The ad is titled, “ERASED – A message to woke corporate America (Nike & Budweiser),” and features a young woman pursuing her lifelong goal of being the fastest woman in the world.

James Golden, aka Bo Snerdley, shared the ad on Twitter along with the caption: “An incredible and powerful ad. Budweiser brand and every woke company considering erasing women, please take note. This is how it’s done!

“When I was a little girl I had this dream that seemed so impossible: I was gonna be the fastest runner in the world,” the woman narrates. “I got this little nugget of an idea from my dad, he used to watch me run and say ain’t no woman alive that can beat you and I believed him. He made me feel invincible.”

“It wasn’t easy, I trained hard. Harder than anyone else I know, but I was made for this,” she continued. “I was an unstoppable force, a life dedicated to perfection. But even perfection wouldn’t be enough.”

As ominous music plays, the young woman is seen in the starting blocks of a race… lined up against a transgender woman with razor stubble.

“This ad is necessary to demonstrate the inequality and injustice that is being perpetrated on female athletes — and women in general. We care when women are mistreated in the workplace, but athletes who have practiced and sacrificed for many years are told to shut up,” Srulovicz said in a written statement.

“Once we allow the re-classification of people based entirely on how they self identify we open a dangerous window into erasing standards across the board,” Srulovicz continued. “It’s not just sports but prisons, age of consent, medical treatment and more. We can not accept untruths in society without accepting the long term consequences of them. This is why we stand with women on this issue and are making a statement to stop the erasure of decades of hard fought battles for equality.”

The What is a Woman ad was released during the height of the controversy surrounding University of Pennsylvania swimmer Lia Thomas, a biological male competing — and dominating — as a female swimmer.

“How long do we sit idly by and not stand for the sacred value of womanhood as it loses all meaning?” the two-minute ad said. “Because we believe that womanhood is a birthright.”

Here’s a quick sampling of responses to the story, as seen on Twitter:

James Golden, a.k.a. “Bo Snerdley” the late Rush Limbaugh’s longtime producer, can be heard daily on his radio show, “Bo Snerdley’s Rush Hour” and can be found on “The Daily BS” on YouTube. American Wire is proud to partner with Bo Snerdley to provide concerned patriots with the most important news stories of the day in a twice-per-day email called The Daily BS. If you would like to receive Bo’s stack of stories each day, you can sign up here for FREE. 

Tom Tillison
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