‘Try eating a**’: Beer company apologizes for vulgar New Year’s Eve tweets

Pabst Blue Ribbon was forced to apologize after a series of distasteful and straight-up profane Twitter messages caught the attention of users.

Ringing in the new year went a bit sideways for the beer company, resulting in a public apology and several deleted Tweets.

“We apologize about the language and content of our recent tweets. The tweets in question were written in poor judgment by one of our associates,” the company said in a statement to Fox Business. “In no way does the content of these tweets reflect the values of Pabst and our Associates.  We’re handling the matter internally and have removed the tweets from our social platforms.”

The “associate” in question must have been doing a bit of drinking themselves, mocking the concept of a “dry January” and instead christening the beginning of 2022 “Pabst Blue Ribbon’s wet January,” and on Monday posting “[n]ot drinking this January? Try eating a–!”

The content of the tweets even made their way to Slim Jim’s account, prompting them to post a cheeky remark about “legal” having some time off.


Twitter didn’t pass up the opportunity to revel in PBR’s version of holiday sentiment:





Perhaps the company may want to make good on the suggestion that they might hire Antonio Brown of the Tampa Bay Buccaneers, who ripped off his jersey while leaving the field during a game with the New York Jets.


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