‘You good?’ Bizarre ads for beloved Nutter Butter cookies prompts concerns

Nutter Butter has come out with a slew of advertisements that appear to have been created by a drug-addled, creepy, demonic psychopath with a sweet tooth.

It’s hard to believe that upper management would consider this good advertising but here we are. The beloved cookie is going viral on TikTok for all the wrong reasons. Advertising such as this which looks like it was conceived in an insane asylum does not encourage parents or even children to buy the product. In fact, it makes you wonder what is in it and those who love Nutter Butter cookies are perplexed by the move, to say the least.

“Over the past month, users have grown worried about the famous cookie brand that has been posting eerie TikTok videos to their account,” the Daily Mail reported.

“Many have asked: ‘You good?’ to the 55-year-old company that has seemed to take on a new and unique social media strategy to promote the peanut butter treats,” the media outlet added.

@officialnutterbutterit is unknown♬ original sound – nutter butter

Evidently, the weird postings have been going on since the beginning of the year. They have left many wondering exactly what is going on at the company.

“In a post from Friday, a clip of a giant Nutter Butter cookie filled the center of the screen while a colorful background surrounded it,” the Daily Mail noted. “The cookie was no ordinary Nutter Butter though, as it had shrimp as feet, lips on its head, a shrimp mustache, and snippets of a cat and mask, all while a strange noise played on repeat.

“After the video was uploaded to the company’s account, Nutter Butter commented ‘the dreams,’ while others were left confused,” the outlet continued.

@officialnutterbutterlisten♬ original sound – nutter butter

One commenter named Subway couldn’t believe the ads according to the Daily Mail, “Chat is this real.”

Another echoed the sentiments of many by stating, “I am NOT eating nutter butter again.”

“UHM NUTTER BUTTER I’M HERE IF YOU WANT TO TALK BUDDY,” another person offered.

“Blink twice if u need help,” one user joked.

@officialnutterbuttercome play,♬ original sound – nutter butter

“In another video, posted in September, the company showed what appeared to be an interview-like setting as a voice recording said: ‘As of recently we’ve been made aware of the Nutter Butter social media accounts, and we just wanted to take the time to apologize -,’ the voice said before the video was interrupted,” the Daily Mail noted.

“Suddenly, a clown appeared on the screen before it turned into one of the cookies and started to dance around,” the outlet pointed out.

@officialnutterbutternow♬ original sound – nutter butter

The bizarreness continues in another pinned entry showing two regular-sized Nutter Butter cookies and a baby one going into what appears to be a haunted house smeared in peanut butter with ghostly music playing. It goes on and on and on. The cookies surrounding the home appear to be mimicking a blood-spattered crime scene.

Viewers are introduced to an odd character named Aidan. According to the Daily Mail, it is an actual fan being stalked by Mr. Nutter Butter.

The reach of the cookie maker has jumped from 400,000 followers to 1.1 million since it started the strange promotion.

Zach Poczekaj, a senior social media manager at Dentsu Creative, a media agency working with Nutter Butter, told CNN that they are creating the disturbing content “because our followers ask for it. That’s what they find entertaining.”

@officialnutterbutterTHE DAYS–when. .plow♬ original sound – nutter butter

“Yeah, we want to leave room for interpretation because that’s what causes people to ask questions and come up with theories. And then we pull from those theories, and we say that could be a part of this whole storyline that we’re going after,” he asserted.

Caitlin Bolmarcich, who is the brand manager for Nutter Butter, states that the company tracks comments as they come in every time they post a demented ad.

“It’s a very live situation. It’s kind of happening as we speak, so it’s hard to measure the exact impact at this point. We’re obviously monitoring it very closely and expect that to continue. But what I will say is all the comments that we’re seeing are like, ‘I bought Nutter Butter today. I haven’t bought one in 30 years,'” she commented.

The digital and social lead for Mondelez, Kelly Amatangelo, who owns the cookie company, claims the tactic is reaching all generations.

@officialnutterbutterthis::way♬ original sound – nutter butter

“It’s really spreading across a lot of generations from Gen Z to Millennial and Gen X, which we love to see as a brand on organic social,” Amatangelo contended. “I think with this content strategy right here, and really using humor to kind of drive engagement, it helps drive being top of mind.”

Or, out of mind as the case may be.

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