A major beer company has apparently lost its taste for diversity, equity, and inclusion (DEI) and said it will be backing away from some initiatives in another win for common sense.
Molson Coors will no longer participate in the social credit scoring system that has been forced on corporations by the LGBTQ+ bullies at the Human Rights Campaign (HRC) and is scrapping some other policies, the latest major corporation to acknowledge that DEI is toxic.
It’s another win for conservative filmmaker and activist Robby Starbuck who has done America an invaluable service by bringing attention to corporations that impose the discriminatory policies on employees and suppliers and promote the divisive homosexual/transgender agenda.
Big news: Last week I messaged executives from @CoorsLight @MolsonCoors to let them know that I planned to expose their woke policies. Today they’re preemptively making changes.
Here are the changes:
• Ending participation in the @HRC’s woke Corporate Equality Index social… pic.twitter.com/RuOVb1IuNU
— Robby Starbuck (@robbystarbuck) September 3, 2024
“Big news: Last week I messaged executives from @CoorsLight @MolsonCoors to let them know that I planned to expose their woke policies. Today they’re preemptively making changes,” Starbuck said in a Tuesday post to X.
Citing a statement that was sent to employees, Starbuck wrote that the company is “Ending participation in the @HRC’s woke Corporate Equality Index social credit system,” will do away with “DEI-based training programs,” and stop donating to “divisive events.”
“Our campaigns are so effective that we’re getting multi-billion dollar organizations to change their policies without me even posting just from the fear they have of being the next company that we expose. The landscape of corporate America is quickly shifting to sanity and neutrality. We are now the trend, not the anomaly,” Starbuck added.
Molson Coors which manufactures popular brands including Coors Light and Miller High Life becomes the latest feather in Starbuck’s cap after his work has already led to changes at Ford, Harley Davidson, John Deere, Lowes, Tractor Supply, and Jack Daniels.
The mere mention of his name now sends fear through C-suites and corporate boardrooms.
“We are winning and one by one we WILL bring sanity back to corporate America,” Starbuck pledged.
“Companies like Molson Coors, Ford, and others are shirking their financial responsibility to their employees, consumers, and other stakeholders,” HRC senior vice president Orlando Gonzales said in a statement, according to financial news website MarketWatch.
“By failing to support women leaders, employees of color, and LGBTQ+ employees, these companies are abandoning their financial duty to recruit and keep top talent from across the full talent pool,” Gonzales huffed.
“Companies are starting to realize the whole DEI thing has been a house of cards,” Starbuck told the New York Post. “Somebody just had to press the cards. The majority of CEOs in America are very happy to have an excuse to get rid of this stuff.”
“You have to be in alignment with your customers — [otherwise,] if someone else is, they’re going to eat your lunch,” he added. “That’s how capitalism works. Customers don’t ignore it when you’re violating their values every day.”
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