Babylon Bee takes another shot at ‘Man of the Year’ after rocking social media to its core

An award presented by The Babylon Bee was a victory unto itself as the team of satirical wits offered a callback to a paradigm altering post with this year’s “Man of the Year.”

With a joke that was arguably $44 billion in the making, this month the Bee returned to the subject that landed them a suspension from the social media site formerly known as Twitter and, ultimately, the takeover by Elon Musk.

Thanks to the “free speech absolutism” of the tech entrepreneur, men who feel pretty could be recognized for their contributions to society and so, like trendsetter Assistant Secretary for the Department of Health and Human Services Adm. Rachel Levine before him, negative influencer Dylan Mulvaney was bestowed the honor of the 2023 Man of the Year award.

“Already a proven force to be reckoned with on the Chinese spy app TikTok, Mulvaney has gone on to make his mark as a celebrity spokesman powerful enough to utterly destroy the reputations of big-name consumer brands,” wrote The Babylon Bee.

“None of them were more notable than Bud Light, the one-time top-selling beer, which hired Mulvaney as its pitchman last spring only to suffer the most precipitous financial freefall in the history of the beer industry,” the post continued. “Once thought to be an invincible brand in the beverage world, Bud Light was brought to its knees by the man — the legend — that is Dylan Mulvaney.”

As reported in March 2022, Levine’s honor as the first ever Man of the Year from the team at the Bee for serving “proudly as the first man in that position to dress like a Western cultural stereotype of a woman” landed them with a Twitter suspension for alleged “hateful conduct” during the pre-Musk era.

Refusing to back down over the post, CEO Seth Dillon had commented at the time, “We’re not deleting anything. Truth is not hate speech. If the cost of telling the truth is the loss of our Twitter account, then so be it,” before calling on others to “Never censor yourself. Insist that 2 and 2 make 4 even if Twitter tries to compel you to say otherwise.”

Nearly a year after holding their ground and having their account restored by the billionaire, the Bee honored the equally stubborn Mulvaney whose “true courage comes from taking the initiative to live within a world of his own imagination and then stubbornly stay there with a will and determination that surpasses most other men.”

The layered win in the humor was celebrated by users on X who recognized the difference in the social media landscape that likely would have previously suppressed much of the pushback against Mulvaney and others peddling transgenderism to minors and therefore kept him from receiving such a prestigious honor.

“The triumphant ‘we can totally do this joke again and this time we’re not gonna be taken down,'” wrote one user even as Mulvaney actually took home “Woman of the Year” honors from Virgin Atlantic’s Attitude Magazine.


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Kevin Haggerty


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