Bud Light is still feeling the fury of American beer drinkers.
There was a time when it was the top-selling beer in the nation. Now, some three months after transgender TikTok influencer Dylan Mulvaney cracked one open in a bubble bath, Bud Light can’t even make the Top 10 list.
According to a new YouGov survey, the Daily Mail reports, Bud Light nose-dived out of the ninth spot it occupied in America’s hearts last year and dropped to number 14, despite the fact that the same number of people (42%) said they “liked” the beverage in the second quarters of both 2022 and 2023.
Guinness, Corona, Heineken, Samuel Adams, and Blue Moon took the top five spots this year, with Budweiser coming in sixth. Bud Light fell behind Pabst Blue Ribbon, Miller, Corona Light, Miller High Life, Coors, Stella Artois, Corona Extra, and Modelo in the YouGov survey, which polled 1,468 people from April through the end of June.
As BizPac Review reported, Bud Light’s effort to mend fences with male consumers ahead of the Fourth of July festivities fell flat.
— BPR based (@DumpstrFireNews) July 5, 2023
In an ad that featured NFL superstar Travis Kelce and a host of other manly men grunting caveman-style was rejected across multiple social media platforms.
“So you went from a man pretending to be a little girl to now showing manly grunting people …to swing it the other way? You gotta lock your marketing team in a room with rabid dogs and toss the key,” one person wrote in the YouTube comments.
“King of Beers transitioned to Queen of Beers,” joked another. “Detransitioning is very hard.”
“Message to CEO- stop spending big $$ on these stupid kiss ass ads. Just friggin apologize and ADMIT WHAT YOU DID,” wrote a third.
Meanwhile, a former Anheuser-Busch president publicly urged current company CEO Brendan Whitworth to resign over the Bud Light controversy.
— BPR based (@DumpstrFireNews) July 2, 2023
“Whitworth has clearly shown himself to be incapable of solving the Mulvaney crisis,” wrote former Anheuser-Busch president Anson Frericks in a column for the Daily Mail. “He’s had multiple chances and he’s failed. It’s time he did the right thing and stepped aside to make way for someone capable of righting the sinking Bud Light ship.”
Even Dylan Mulvaney is throwing Bud Light under a stampeding Clydesdale.
In a TikTok video released late last month, Mulvaney accused Bud Light of not standing by “her” in the wake of their partnership.
— BPR based (@DumpstrFireNews) June 30, 2023
“I was waiting for the brand to reach out to me, but they never did. I’ve been scared to leave my house,” Mulvaney said. “For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.”
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