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Consumers’ Research urges parents to be alert for ‘woke’ toys, ‘extreme LGBTQ agenda’

January 22, 2024 | | Print Article

A new California law could be just the beginning as one consumer expert warned how public-private partnerships could be on the precipice of a slippery slope for woke toys.

Readily witnessed during the draconian lockdowns over COVID, businesses and governments at all levels found themselves like Dorothy’s scarecrow, twisting themselves up to point fingers anywhere but toward the path of real accountability. Now, as the Golden State has mandated gender-neutral sections in kids’ stores, Consumers’ Research executive director Will Hild foretold an expanded push toward an “unscientific, unpopular and grotesque” view of gender.

Speaking with Fox News Digital, Hild expressed how “woke toys” are “unfortunately” to be expected when “woke Wall Street and the governments, like the state of California, have been pushing far-left propaganda.”

As part of their “Woke Alerts,” Consumers’ Research released a report on the toy industry following the release of the “Barbie” movie calling out Build-A-Bear Workshop, Fisher Price, Hasbro and Mattel for their gender-bending offerings to kids.

“In this case, it’s an extreme LGBTQ agenda that’s clearly targeting kids and trying to basically force a view of gender that is both unscientific, unpopular and grotesque, in my opinion,” he expressed.

Previously, American Girl dolls, a product of Mattel, had come under fire for releasing a book titled, “A Smart Girl’s Guide: Body Image” marketed to girls aged 3 to 12 years old with the message to “embrace that they may be unhappy in the bodies they were born with.”

Arguing the motivations were “100% about pushing a narrative,” Hild went on to point out, “It’s not like there isn’t enough competition in the children’s toy market, there’s hundreds of thousands of different toys in the world, there’s a great market for this. If this was something that existed large enough for people to want it, it would already be in these stores.”

Trans Barbies and gender-fluid Mr. Potato Head were only the tip of the iceberg according to consumer experts who pointed to California’s law that went into effect Jan. 1 as a precursor for the country.

Signed into law by Democratic Gov. Gavin Newsom, it mandates that stores marketing items to children with a minimum of 500 employees in their companies were expected to pay $250 and then $500 for the offense and subsequent offenses of not offering a gender-neutral section.

Hild warned that the law and companies that abide by it would lead to the policy and practice spreading across the country.

“The question becomes, how do they suddenly inject a bunch of far left-wing politics into their investing? What they use to justify it is they say, ‘Well, things like net-zero targets are going to be put in place by 2050’ and ‘DEI requirements are going to be put in by law, so we’re just preparing these companies for the inevitable legal requirements,” he said. “Then governments come along, and they say, ‘Look, the market’s already doing this, we’re just standardizing it or we’re just making it so that either investors or business people have clarity around what’s required.”

“This is a perfect example of that,” the consumer expert laid out, “because you’ve got the state of California trying to undoubtedly use civil rights law as a justification for this. They’re claiming, ‘Oh, this needs to be equitable for all children, non-binary or binary or whatever’ and then I guarantee you’re going to have asset managers and companies pushing ESG, start asking toy companies, ‘Well, are you prepared for this coming wave of requirements like California as this spreads throughout the country’ That is how they’re going to work together to push this agenda across the country.”

Hild added that if this gets forced on consumers who oppose non-binary options, “they not only have a right, but a responsibility if they care about the free market to push back and say, ‘No, I find this offensive and I want it done away with.'”

Kevin Haggerty
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