Twitter users blasted Maybelline as it disastrously followed in the doomed footsteps of Bud Light, hiring transgender Dylan Mulvaney for an ad campaign selling cosmetics, insulting women everywhere by doing so and causing the hashtag #BoycottMaybelline to trend on Tuesday.
Mulvaney posted a video on TikTok in March showing the application of Maybelline makeup to his face, before and after. The social media influencer claimed he was “getting glam,” according to CBS News. Evidently, the company learned nothing from the bone-headed moves of executives at Anheuser-Busch.
Calls for a boycott against the cosmetic giant poured in on Twitter indicating that Maybelline may likely experience a massive drop in sales and be forced to backtrack on their social commentary on transgenders just as Bud Light did.
Bud Light saw its sales crash by 17 percent after hooking up with Mulvaney. They have lost somewhere between $5 and $6 billion over the room misjudgment. Maybelline’s sales should brace for a similar bloodbath.
'These numbers are staggering': Public anger at Bud Light is taking a tollhttps://t.co/sQWMVgtfXA
— American Wire News (@americanwire_) April 25, 2023
While music stars such as John Rich, Travis Tritt, and Kid Rock made splashy headlines over Bud Light, women as a whole are likely to go with a different cosmetic brand over the move in a more decisive, collective way.
Hey @Maybelline Women have fought for years to get to where we are, women’s rights are being taking back by these men, and you support it. Please all of us born women let’s #boycottmaybeline
— Universal Language Is Love (@Loveistruth7) April 24, 2023
Boycott maybeline products please.
Like other woke entities, they no longer are focused on women .
Colour me Trans.
It’s a NO from me.
— a tax payer called Maria (@midkentforbrit1) April 24, 2023
Bud Light is rearranging the chairs on its version of the Titanic. A second executive took a leave of absence last Friday as Anheuser-Busch reconsiders its management choices.
Daniel Blake, an executive for marketing at Anheuser-Busch covering mainstream brands, is the second executive to go on leave following the fallout from the Mulvaney fiasco. He was the boss of Bud Light Vice President of Marketing Alissa Heinerscheid who also took a leave of absence after being the one who green-lighted the Mulvaney campaign.
Blake worked with the company for nine years. No replacement for him has been announced. Heinerscheid is being replaced by Todd Allen who was Budweiser’s global marketing vice president.
Mulvaney, who has 1.8 million followers on Instagram, is often seen promoting products from major brands, including Nike athletic wear and Kate Spade clothing. In the Maybelline promotion, Mulvaney is without makeup and then transformed by using eyeshadow, lipstick, and more products.
Maybelline is a subsidiary of cosmetics industry leader L’Oreal. The transgender is also doing ads for MAC, which is owned by Estée Lauder.
Boycott @Maybelline https://t.co/0nxhSMuoVb
— Dr Jordan B Peterson (@jordanbpeterson) April 24, 2023
Reaction on Twitter was off the charts and it wasn’t pretty – pun intended:
Are you FCKIN KIDDING ME? At this point it’s like an intentional “fuck you” to women right?
— stephen hilton (@stephenhilton23) April 24, 2023
Seriously? I mean not that I’m even using any makeup right now but for real. How many other things is dylan going to hijack??
— Jess J (@JJoyLynn) April 24, 2023
Crap! Just dumped all my Charlotte Tilbury makeup now will do the same with @Maybelline
No way am I giving my money to any company that promotes woman face!
— (@tractorgirly) April 24, 2023
Have they not learnt from the bud light debacle? Surely this should have been dropped instantly by @Maybelline so they don’t suffer the same drop in sales and share price.
— Princess Pinocchio (@PinocchPrincess) April 24, 2023
Maybelline is about to become the new Budweiser. They are woke so I hope they enjoy broke.
Just look at Bed, Bath and Beyond. pic.twitter.com/LvuLNL80sj
— whowhatwherewolf (@whowatwherewolf) April 24, 2023
— Mega MAGASunny DaysDeplorable Hoosier (@SmellyCat2Sunny) April 24, 2023
Done with Maybelline products they can sell it to the
— Gigi62 (@Gigi6216) April 24, 2023
I wish all companies that work with him the greatest possible failure
— Elizabeta ♎️ (@betijosi) April 24, 2023
Maybelline is so awesome, it can make any man look like a creep.
— Maaniu. (@yoosufmaaniu) April 24, 2023
Men pretending to be women now take what rightfully belongs to women. How exciting for idiots that call themselves feminists. @Maybelline
— آسمان (@SKYRIDER4538) April 24, 2023
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