McDonald’s set to debut new $5 meal to lure back customers battered by ‘Bidenomics’

The crushing inflation unleashed by “Bidenomics” and Democrat policies have driven a spike in fast food prices but burger giant McDonald’s is reportedly looking to lure customers back with a special deal.

Mickey D’s is set to unveil a new $5 discount meal, reaching out to lower-income consumers who have suddenly found themselves priced out of the increasingly costly fast-food fare in Biden’s America where the price for a Big Mac reportedly soared to a staggering $18 bucks in one location.

“The deal could include a McChicken or a McDouble along with fries and a drink,” one person said to be familiar with the plan anonymously told Bloomberg.

McDonald’s CEO Chris Kempczinski said the chain had to be “laser-focused on affordability” in the current conditions with the company’s results being “weaker than expected,” according to Bloomberg.

“What we don’t have in the US right now is a national value platform,” he reportedly said.

X users served up their takes on the reported value meal with many seeming to be unimpressed.

However, some franchise owners may balk at the promotion.

“At McDonald’s, franchisees pay into an advertising fund and get to weigh in on major marketing campaigns, including promotions such as the viral Grimace Shake. A prior attempt to get operators — who run about 95% of US stores — to endorse the $5 meal initiative failed earlier this year,” the anonymous source told Bloomberg.

“Some operators were concerned about losing money on the roughly four-week promotion, particularly in states such as California, where the minimum wage for fast-food workers jumped 25% to $20 an hour earlier this year,” the outlet reported. “To sweeten the deal, McDonald’s enlisted money from Coca-Cola Co. that could help cushion a potential profitability hit for franchisees, the person familiar said.”

According to FinanceBuzz, Mickey D’s has doubled its prices since 2014 with popular items, the biggest hikes in the fast food industry chains analyzed by the website. The price hikes are bad enough on their own but when combined with the rampant and persistent inflation since Biden took office, customers have been squeezed out, especially those of lesser incomes.

Chris Donaldson


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