The crushing inflation unleashed by “Bidenomics” and Democrat policies have driven a spike in fast food prices but burger giant McDonald’s is reportedly looking to lure customers back with a special deal.
Mickey D’s is set to unveil a new $5 discount meal, reaching out to lower-income consumers who have suddenly found themselves priced out of the increasingly costly fast-food fare in Biden’s America where the price for a Big Mac reportedly soared to a staggering $18 bucks in one location.
“The deal could include a McChicken or a McDouble along with fries and a drink,” one person said to be familiar with the plan anonymously told Bloomberg.
Mcdonald’s is seeing a decline in people going into their restaurants & are considering having a $5 meal back on their menu.
What do you think this says about the economy in 2024? pic.twitter.com/VmPpTy83w7
— theficouple (@theficouple) May 11, 2024
McDonald’s CEO Chris Kempczinski said the chain had to be “laser-focused on affordability” in the current conditions with the company’s results being “weaker than expected,” according to Bloomberg.
“What we don’t have in the US right now is a national value platform,” he reportedly said.
X users served up their takes on the reported value meal with many seeming to be unimpressed.
Won’t really matter. Their food sucks. If you really want to identify it as food! Plus they only focus on minorities.
— WillyB (@ghostwatcher59) May 11, 2024
If they are able to do it now, why didn’t they do it to begin with instead of price gouging? I guess they learned that people who can afford better food aren’t McDonald’s customers.
— Just Some Lady (@justsomelady_) May 10, 2024
$5 Meal! All you gotta do is download their app, turn on all data tracking, turn on notifications, wait till the third Wednesday of the month, accept the coupon, cash the coupon in before 4pm but after 2pm, and bingo $5 Meal! It’s that easy!!
— Veteran Of Domestic Wars ️ (@bigbadbibear) May 11, 2024
They need to fix the food. They built an empire on decent food at a good price. The empire is going to crumble because food is nasty poison and prices high. Ray Kroc is looking down and crying.
— Fred (@Fred4Wi) May 11, 2024
Well, it gives the franchises an opportunity to use all the wasted food thrown back at them in the drive-thru or dropped on the floor by disgruntled workers; not to mention what is found behind the fryers during monthly cleanup day.
— GRIMMREALITY (@C3H6N6O6_HgCNO2) May 11, 2024
Does it require that customers go dumpster diving?
— Planet Jen (@itsplanetjen) May 10, 2024
Includes 2 French fries, 1 chicken nugget & some tap water.
— Savannah (@BasedSavannah) May 10, 2024
Now the quality will be even worse!
— Loretta Brown (@Loretta24714148) May 10, 2024
However, some franchise owners may balk at the promotion.
“At McDonald’s, franchisees pay into an advertising fund and get to weigh in on major marketing campaigns, including promotions such as the viral Grimace Shake. A prior attempt to get operators — who run about 95% of US stores — to endorse the $5 meal initiative failed earlier this year,” the anonymous source told Bloomberg.
“Some operators were concerned about losing money on the roughly four-week promotion, particularly in states such as California, where the minimum wage for fast-food workers jumped 25% to $20 an hour earlier this year,” the outlet reported. “To sweeten the deal, McDonald’s enlisted money from Coca-Cola Co. that could help cushion a potential profitability hit for franchisees, the person familiar said.”
According to FinanceBuzz, Mickey D’s has doubled its prices since 2014 with popular items, the biggest hikes in the fast food industry chains analyzed by the website. The price hikes are bad enough on their own but when combined with the rampant and persistent inflation since Biden took office, customers have been squeezed out, especially those of lesser incomes.
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