A new pro-science, pro-women athletic brand has declared war on Nike over its embrace of transgender madness.
The cleverly named XX-XY Athletics brand published a video to social media early Wednesday morning showing a number of female athletes telling Nike how they feel about its flagrantly pro-transgender activism.
Watch:
Over 1900 females have been displaced by males in women’s sports.
Yet Nike remains silent.
So, we asked female athletes if they could say one thing to @Nike , what would it be? pic.twitter.com/H42qcaRlNV
— XX-XY Athletics (@xx_xyathletics) May 14, 2025
“If I had a chance to talk to Nike, my message to Nike would be women’s sports aren’t just a marketing tool,” a woman in the video said. “Think about your daughters. It’s a huge brand. You should stand for truth and integrity. Think about the next generation. You’re saying that you’re supporting women, but you’re not actually doing anything.”
“As a female athlete, my message to Nike would be ‘Why is this issue not talked about?” a woman continued. “Nike is ignoring the real issue. This is real women, real careers, and real dreams on the line. I had dreams of playing in college, but those were all taken away from me by a man. You are using us when it’s convenient for you, but in private, you’re not doing anything about it. If we let men and boys continue to invade, women’s sports will be erased.”
“If I had a chance to talk to Nike, I’d tell them to just do it,” a woman concluded. “That’s their slogan, isn’t it, Nike? And when I say it, I mean the right thing — and that’s defending women and biological reality.”
But that’s exactly what Nike hasn’t been doing. Instead, it’s been promoting boys/men in women’s sports. The billion-dollar brand even funded a study that was meant to prove that boys/men don’t have a physical advantage over girls/women.
XX-XY Athletics, whose unapologetic goal is “to protect women’s sports and spaces,” launched last year, according to Fox Business Network.
“Their first viral ad, which was titled ‘Dear Nike,’ featured female athletes of all ages calling out the company for not standing against trans inclusion in girls’ and women’s sports,” the network noted.
Watch the ad below:
In honor of #XXDay tomorrow, please join us in asking @Nike to do the right thing & stand up for girls, by sharing our new ad, “Dear Nike”. pic.twitter.com/af8XeYPhTv
— XX-XY Athletics (@xx_xyathletics) October 9, 2024
XX-XY was founded by Jennifer Sey, a former Levi’s executive and former national champion gymnast who was fired over her public opposition to COVID-era school closures.
“I wrote op-eds, appeared on local news shows, attended meetings with the mayor’s office, organized rallies and pleaded on social media to get the schools open,” she wrote of her anti-school-closure activism in an op-ed published in 2022.
“I was condemned for speaking out. … I was called a racist, a strange accusation given that I have two black sons, a eugenicist, and a QAnon conspiracy theorist,” she added.
Years later, she’s now fighting a new, equally important battle — one against transgender madness.
“I teamed up with a ragtag group of cancelled, ousted, and self-described misfits,” an autobiography on XX-XY’s website reads. “And we created an athletic brand that would stand for the truth and America’s highest ideals: equality of opportunity, freedom of speech, open debate and dissent, and striving for excellence.”
Today I’m launching my own clothing brand. It’s the only athletic brand to stand up for female athletes and the protection of women’s sports.
It’s called XX-XY Athletics.
I hope you’ll join us. @xx_xyathletics @Riley_Gaines_ @PaulaYScanlan @icons_women pic.twitter.com/GZkcJbh54W
— Jennifer Sey (@JenniferSey) March 25, 2024
“I was inspired to start XX-XY Athletics because I looked around at all of the athletic brands out there claiming to champion female athletes and ignoring this issue that is right in front of us, which is more and more males entering women’s sports,” Sey later told Fox Business Network.
“Not only ignoring it, but I would argue, in many instances, standing on the wrong side of the issue,” she added.
Speaking with Outkick last month, Sey slammed Nike for funding a pro-transgender study.
“The reason they do it is because they’re super-woke,” she said. “That’s the easiest and simplest explanation. And yet, which we’ve pointed out time and again, they pretend to be super-woke, they wrap themselves in all of this woke virtue stuff, but when it comes to women in particular, they really have a history of treating women with an astonishing disregard, so it’s all fake anyway.”
True.
Writers and editors can be contacted at [email protected] with feedback, tips, or corrections.
V. Saxena is a staff writer with a decade of experience as a professional writer, and a lifetime of experience as an avid news junkie. He holds a degree in computer technology from Purdue University. Saxena also contributes to BizPac Review.
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