‘Red Cup Rebellion’: NYC Mayor-elect Mamdani calls for boycott of Starbucks

Socialist New York City (NYC) Mayor-elect Zohran Mamdani has decided to interfere in the free market by urging his social media followers to boycott Starbucks.

Why? To back Starbucks Workers United, a union that on Thursday announced an open-ended strike that it’s dubbed the “Red Cup Rebellion” in reference to Red Cup Day, when customers can pick up a free holiday cup from their local Starbucks.

“Over one thousand union baristas launched a ‘Red Cup Rebellion’ unfair labor practice strike Thursday protesting Starbucks’ historic union busting and failure to finalize a fair union contract,” the union announced in a press release.

“The open-ended strike begins with 65 stores across 40+ cities and comes after six months of Starbucks refusing to offer new proposals to address workers’ demands for better staffing, higher pay, and resolution of hundreds of unfair labor practice charges,” the press release continued.

Mamdani, a veritable communist, immediately jumped on board.

“Starbucks workers across the country are on an Unfair Labor Practices strike, fighting for a fair contract,” he tweeted late Thursday.

ADVERTISEMENT

“While workers are on strike, I won’t be buying any Starbucks, and I’m asking you to join us. Together, we can send a powerful message: No contract, no coffee,” he added.

Starbucks reportedly isn’t fazed by the boycott.

“Despite Workers United’s efforts to cause disruption, more than 99% of our coffeehouses remain open and our partners delivered the strongest Reusable Red Cup Day in company history, building on last Thursday’s holiday launch, which was the biggest sales day ever for the company,” a spokesperson told Business Insider.

Business Insider, meanwhile, noted that “Mamdani lending support to the striking baristas represents an early indication of how he may use the bully pulpit of his office as mayor of New York City.”

ADVERTISEMENT

Indeed. Though given that he’s a veritable communist, his decision to pressure a company to do his will is no surprise.

Also not a surprise is the flood of critics who rushed to lecture Mamdani about the realities of business after he posted his boycott tweet.

Look:

ADVERTISEMENT

Common themes heard from critics were “automation” and “robots,” with the general idea being that Starbucks will eventually just replace its striking baristas with automated robots.

It’s a brutal, but oftentimes self-inflicted cycle. Workers demand unreasonable wages and benefits, so companies invest in automation to replace said workers.

ADVERTISEMENT

The end result is always the same: The company continues to prosper, while the now-unemployed workers struggle even harder than before just to survive …

Vivek Saxena

Comment

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.

Latest Articles