Target commits Black History Month blunder resulting in products pulled from shelves

Target has once again missed the bullseye on month-long celebrations.

After a catastrophic Pride Month during which the retail giant lost billions in a boycott over the marketing of LGTBQ+ clothing to children, they’ve kicked off Black History Month with a magnet book that misidentified three civil rights icons.

Target has admitted that they mixed up W.E.B. DuBois, Booker T. Washington, and Carter G. Woodson and are pulling the embarrassing book off the shelves. The company has also alerted the product’s producers to their colossal error.

It was Issa Tete, a history teacher with a social studies background, who highlighted the now-viral boo-boo in a TikTok video on Tuesday.

“Idk who needs to correct it but it needs to be pulled off the shelves nonetheless,” the teacher captioned her video. “Any person could have missed the mistake but it just takes one person to point it out and ask for corrections #blackhistory #blackhistorymonth #blacktiktok.”

@issatete Idk who needs to correct it but it needs to be pulled off the shelves nontheless. Any person could have missed the mistake but it just takes one person to point it out and ask for corrections #blackhistory #blackhistorymonth #blacktiktok ♬ original sound – Issa tete

Billed as a “magnetic learning activity,” the book packs a bunch of civil rights-themed magnets with slogans, dates, and colorfully illustrated historic faces into a commemorative magnetic tin.

“I don’t know who’s in charge of Target,” Tete says in the video, “but these need to be pulled off the shelves, like, immediately.”

She then points out the “discrepancies.”

For starters, an image of Pan-Africanist civil rights activist W.E.B. DuBois was identified as Carter G. Woodson, founder of the Association for the Study of African American Life and History.

Educator and reformer Booker T. Washington was mislabeled as W.E.B. DuBois, and the image of Carter G. Woodson was identified as Booker T. Washington.

“I get it, mistakes happen,” Tete says, “but this needs to be corrected. ASAP.”

“We will no longer be selling this product in stores or online,” a Target spokesperson told Fox News in a shared statement. “We’ve also ensured the product’s publisher is aware of the errors.”

On X, few are as forgiving as Tete.

According to one user on X, “This is what happens when ignorant corporations virtue signal.”

Melissa Fine

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