‘UnAmerican Express’ campaign target ‘woke’ credit card company’s embrace of CRT-inspired policies

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Color Us United, an organization launched in 2021 to fight back against “wokeness,” has launched a new $500,000 campaign targeting American Express’s “woke” excesses.

“American Express has all of these racially divisive policies. Well, that sounds pretty un-American. In fact, they don’t deserve the name upon which their card is printed. So we’ve decided that we are going to start a new campaign called the UnAmerican Express campaign,” CUU president Kenny Xu said in a statement to Fox News.

“We want you to go to the dinner table, say you’re with a guest, and they pull out their American Express card, you say, ‘Hey, that’s a nice UnAmerican Express card you got there.'”

A CUU press release published last week notes that “American Express has altered several aspects of their corporate diversity policies to include using race preferences in hiring and promotion decisions, encouraging non-white employees to join race-based advocacy groups, and allegedly firing white employees for demographic reasons.”

These alterations reportedly began after the death of Minneapolis criminal suspect George Floyd.

CUU’s website notes, for instance, that executive bonuses have been linked to “racial equity,” meaning that “managers are financially incentivized to hire minorities, even if they are less qualified.”

Likewise, American Express has “instituted critical race theory training, teaching staff that ‘capitalism is racist’ and asking workers to rank themselves on a hierarchy of ‘privilege.'”

“Critical race theory” is essentially a dog whistle for racial essentialism, an illiberal ideology that attempts to define everything, including people’s intrinsic worth, through the prism of race.

And lastly, the credit card company is reportedly giving “preferential contracts to suppliers just because the heads of those companies happen to be Black.”

“These policies actually inspire more racial resentment inside American Express, and it doesn’t help Black employees. In fact, it hurts them because company employees have reported to me that they’re scared to give negative feedback to their Black employees now because they’re afraid of discrimination complaints,” Xu said to Fox News regarding these policies.

Do the policies sound familiar? They should because anti-critical race theory researcher Christopher Rufo has over the years documented dozens of examples of companies pursuing similar policies to fit in with the current cultural climate.

The offenders include Verizon, AT&T, Raytheon, CVS, Bank of America, Lowe’s, Disney, etc., etc., etc.

“What I’ve discovered is that about a third of the Fortune 100 companies that I can verify are promoting the principles of CRT, including systemic racism, white privilege, this idea that whiteness is synonymous with evil, exploitation and oppression,” Rufo said in a statement to Fox News.

But, he added, American Express is “one of the worst offenders” he’s ever encountered.

“American Express is teaching its employees that the country was fundamentally racist, that capitalism was fundamentally oppressive and that their white employees were guilty of white privilege and internalized white supremacy. All of these horrific crimes based solely on their skin color,” he explained.

It was this reporting, in fact, that inspired Xu to action.

“We saw Rufo’s reporting on American Express and the fact that they were conducting critical race training where they were telling their members that capitalism is racist, and they were arranging their members on a privilege hierarchy based on race. So we contacted Rufo,” the CUU president told Fox News.

The two, Xu and Rufo, are now reportedly working together.

In CUU’s press release, Xu added that Color Us United’s new campaign against American Express “is designed to be a wake-up call to the company: most Americans oppose politics and divisive worldviews in the workplace. Promoting such divisions is UnAmerican.”

It appears, therefore, that CUU’s hoping to make an example out of American Express, given as it’s the most prolific offender.

In his statement to Fox News, Rufo included a message for American Express CEO Steve Squeri.

“Steve Squeri, we see you. We’re going to keep coming after you. We’re going to be exposing American Express. We’re going to be directly attacking your company’s reputation,” he said.

“Change your policies. Make an announcement. Protect your employees from racialist harassment and abuse in the workplace,” he added. “And if not, organizations like Color of United … We’re going to be going after your brand identity and perception in a relentless way, so you have a final chance to do the right thing, and if not, I think you’re going to see very quickly the reputation of your company going downward in a bad direction.”

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