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‘We’ve never done this before’: Video about Stanley tumbler surviving car fire prompts company to act

November 19, 2023 | | Print Article

Unintended viral marketing landed a woman the offer of a brand new car after she highlighted the product’s amazing durability following a fire.

“…it still has ice in it.”

Viewed more than 72 million times the three days since it was originally posted, a young woman’s TikTok video featuring her exceedingly durable Stanley tumbler earned her fanfare and a response from the receptive company.

Taking to the social media platform Danielle, under her username @danimarielettering, featured the damage incurred after a fire had wrecked her Kia while narrating, “Everybody’s so concerned about if the Stanley spills. But what about if it melts?”

Removing her tumbler from the cupholder, she proceeded to shake it so viewers could here the contents inside, “It was on fire yesterday and it still has ice in it.”

@danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound – Danielle

As Danielle racked up millions of views for the post captioned, “Thirsty after you catch on fire? [Stanley] is like no problem i gotchu…” users reacted with calls for sponsorship or a check from the brand, while some even suggested the engineering be used to design fireproof cars.

Aware of the public’s response, Stanley president Terence Reilly took to TikTok to post his own reaction to her with a promise to offer more than just free merchandise.

“Hey, Danielle! My name is Terence Reilly. I’m the president of Stanley. We’ve all seen your video. Wow, what an ordeal and we’re all really glad you’re safe,” he began. “Thanks for sharing the video because, wow, it really shows how Stanley, our Stanleys are built for life. What it went through with you, I couldn’t think of a better example of our products quality.”

“But anyway, we’re glad you’re safe. I’ve seen a lot of comments that we should send you some Stanleys. Well, we’re gonna send you some Stanleys,” Reilly assured, “but there’s one more thing. We’ve never done this before and we’ll probably never do it again, but we’d love to replace your vehicle.”

“Yeah, all of us at Stanley, we’d really like to replace your vehicle. So check your DMs for details, thanks, be safe, cheers,” the company president concluded earning nearly 28 million views on its own.

@stanleybrand #stitch with @Danielle ♬ original sound – Stanley 1913


Both videos were followed with a slew of users detailing their desire to buy a Stanley, as well as some humous posts satirizing Danielle’s experience, like one that joked the company might cover the cost of a new home.

As part of more than a four-minute response to the company’s generosity, Danielle posted a followup and said, “Wow…I have seen the president’s video, the president of Stanley’s video…I almost passed out. That is crazy. I cannot believe they’re going to buy me a car. I mean, the Stanley was the only thing that survived the car fire.”

“I’m gonna save it as a memento…I’m so so grateful to Stanley for doing this and I feel blessed beyond belief,” she went on.

Kevin Haggerty
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