Bud Light returns to Twitter with new summer fun ad but beer drinkers aren’t ready to forgive and forget

Bud Light returned to Twitter for the first time in over two months with a new, more traditional ad for beer drinking and summertime fun. But if the company was hoping that it would wash away the bad taste of the Dylan Mulvaney fiasco, they were sadly mistaken.

Long one of the most popular beers in America, the disastrous decision by a “woke” Harvard-educated female marketing exec to reboot the brand’s “fratty” image by partnering with the transgender TikTok influencer will be a cautionary lesson taught in business schools for decades to come as customers reacted with boycotts that left retailers and wholesalers stuck with cases upon cases of the familiar blue and white cans.

Having recently been displaced as the nation’s top-selling beer by Mexico’s Modelo Especial, the need for a turnaround has never been greater and on Thursday, Bud Light made its first post on Twitter since April 14 with the new ad featuring a summertime theme of people frolicking and swilling suds to “Good Times,” the 1979 chart-topping hit by Chic.

“Crack a cold one: we’ve got an epic summer ahead. Sock tans included,” Bud Light tweeted along with the new video ad.

The reaction was so intensely negative that Bud Light may want to consider going dark on Twitter again.

“We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees,” Anheuser-Busch CEO Brendan Whitworth said in a recent statement. “We are a beer company, and beer is for everyone.”

“Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you’ve always loved about our brand – that it’s easy to drink and easy to enjoy,” the statement read. “As we move forward, we will focus on what we do best – brewing great beer and earning our place in moments that matter to you. Here’s to a future with more cheers.”

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Chris Donaldson


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