Driver Brandon Brown accepts massive LGBcoin sponsorship in spite of NASCAR ban

While NASCAR driver Brandon Brown is not able to advertise his sponsorship from cryptocurrency LGBcoin on his official racecar, that’s not stopping him from cashing in.

The exact figure has yet to be released, but the contract is reportedly worth ‘8-figures‘ and according to Brown’s spokesperson, the amount is being paid out in both cash and crypto.

“I’m working to achieve my own American dream,” read a press release from Brown. “I’m humbled and thankful for’s reaffirmed support for my professional journey and their commitment to maintain a patriotic message.”

However, he won’t be allowed to advertise for LGBcoin on his vehicle, as is custom with most sponsors in NASCAR. The organization rejected attempts to feature the coin last week.

“Let’s go, Brandon” has become a common refrain among critics of President Joe Biden, following a broadcast during which the reporter mistook chants of “F*** Joe Biden” for a rallying cry for Brown At the time, the racer announced that he didn’t want to be associated with the political nature of the chant.

“Our whole navigation is, you want to appeal to everybody, because, all in all, everybody is a consumer. I have zero desire to be involved in politics.” Brown said as the chant first began to take off.

“The issue is, I don’t know enough about politics to really form a true opinion, so I really focus on racing…If they’re going to use my name, I’d like for it to be productive,” he added.

Ultimately, he kept quiet about any support he may have had for the phrase because he was afraid of being “canceled” and forced out of his profession.

I turned down more press requests than I imagined someone could ever get—especially someone just starting his NASCAR career. I was afraid of being canceled by my sponsors, or by the media, for being caught up in something that has little to do with me.

He has since changed his mind and embraced the chant wholeheartedly.

Unfortunately for Brown, however, NASCAR itself is not the biggest fan of the phrase, and has worked to distance itself from the origin of it. The organization has even implied the threat of legal action against those who are using their logos for “Let’s go Brandon” merchandise.

“It’s an unfortunate situation and I feel for Brandon, I feel for Kelli,” NASCAR chief Steve Phelps said in November of last year. “I think, unfortunately, it speaks to the state of where we are as a country. We do not want to associate ourselves with politics, the left or the right.”



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