News/Commentary

Elon Musk reinstates Kanye West’s X account; new sign at San Francisco HQ causing havoc

July 30, 2023 | | Print Article

Just days after the official debut of the social media platform formerly known as Twitter’s new brand, Elon Musk’s X is making tsunami-size waves, both online and in San Francisco, home of the company’s headquarters.

“X” apparently marks a fresh start for Kanye “Ye” West, whose account was reinstated under the new brand.

An appearance by Ye always seems to signal tidal forces, and the controversial rapper’s return to Musk’s platform was appropriately chaotic.

Ye was first booted from Twitter in October of last year, over a bizarre threat to go “death con 3 On JEWISH PEOPLE.”

In December, Musk banned Ye again, this time for a post that featured a swastika on top of a Jewish Star of David.

“Just clarifying that his account is being suspended for incitement to violence, not an unflattering pic of me being hosed by Ari,” Must tweeted at the time. “Frankly, I found those pics to be helpful motivation to lose weight!”

On Saturday, with Twitter now a thing of the past, X suddenly and without explanation unsuspended Ye’s account.


Before the controversial celeb had a chance to punch out his much-anticipated first post, Ye was banned again.

And like an ongoing Monty Python gag, Ye was back, leaving X users baffled.

Musk’s online shadow, the popular Elon Musk parody account, kept users updated on the developments.

And when Ye returned yet again, his account came with a gold checkmark, signifying that his account has been verified as an “official organization.”

In the midst of the Ye storm, Musk was posting about a “special” surprise and the joys of spreading “misinformation.”

It is unclear what the quirky billionaire was going on about or if it had anything to do with Ye’s return.

Meanwhile, back in the real world, some presumably sleep-deprived San Francisco residents are railing against Musk’s new sign at his company’s headquarters.

The giant X on top of the building pulsates like the Bat signal over Gotham City, marking for many the start of a war with insomnia.

“I would be f**king LIVID,” exclaimed one user. “Imagine this f**king X sign right across from your bedroom.”

“Imagine no more,” replied local journalist, Christopher Beale. “This is my life now.”


“The city of San Francisco has opened a complaint and launched an investigation into the giant ‘X’ sign,” the Daily Mail reports. “City officials say replacing letters or symbols on buildings, or erecting a sign on top of one, requires a permit for design and safety reasons.”

“Any replacement letters or symbols would require a permit to ensure ‘consistency with the historic nature of the building’ and to make sure additions are safely attached to the sign, Patrick Hannan, spokesperson for the Department of Building Inspection said earlier this week,” according to the outlet.

Whatever the outcome, it looks like San Francisco can expect Musk to be around for the foreseeable future.

“Many have offered rich incentives for X (fka Twitter) to move its HQ out of San Francisco,” Musk posted on Saturday. “Moreover, the city is in a doom spiral with one company after another left or leaving. Therefore, they expect X will move too.”

“We will not,” he stated. “You only know who your real friends are when the chips are down.”

“San Francisco, beautiful San Francisco,” Musk vowed, “though others forsake you, we will always be your friend.”

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Melissa Fine
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