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Harley Davidson dumps DEI after sparking biker outrage

August 20, 2024 | | Print Article

Motorcycle manufacturer Harley Davidson has walked back its DEI policies after sparking outrage among bikers, the latest company to do so.

The iconic company took a big self-inflicted hit to its macho brand over its alleged “total commitment” to the divisive policies that celebrate sexual deviance and openly discriminate against white people.

Harley’s image problem began after conservative filmmaker Robby Starbuck brought attention to CEO Jochen Zeitz and the left-wing ideology at the Milwaukee-based company, including support for drag queen story hour and forcing 1,800 of its employees to undergo virtual training on “how to become LGBTQ+ allies.”

Starbuck posted a nearly ten-minute video to X last month in which he made the case for why customers should speak up and tell Zeitz and Harley Davidson to “stop dividing us by injecting wokeness.”

It appears that the message was received and the company put out a statement on Monday acknowledging it had erred and is pumping the brakes on the divisive DEI initiatives.

“We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley Davidson community,” the company said. “As a company, we take this issue very seriously, and it is our responsibility to respond with clarity, action, and facts.”

“It is critical to our business that we hire and retain the best talent and that all employees feel welcome,” the statement reads. “That said, we have not operated a DEI function since April 2024, and we do not have a DEI function today. We do not have hiring quotas and we no longer have supplier diversity spend goals.”

Harley also said that it was “reviewing all sponsorship and organizations we are affiliated with” and that it would no longer participate in the Human Rights Campaign’s scoring system, a method to enforce ideological compliance with the agenda of the bullying homosexual advocacy organization.

While the statement fell far short of a full apology and the sacking of its divisive CEO, X users cheered the walking back of its commitment to the cancerous social justice initiatives.

Others remained unsatisfied.

“As a consumer brand, we will focus exclusively on growing the sport of motorcycling and retaining our loyal riding community, in addition to the support we already provide to first responders, active military members, and veterans,” the company said.

Chris Donaldson
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