Kahlúa ‘challenge’ pays $25K to couple who can last 30 days without internet technology

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The Kahlúa Coffee Liqueur company is challenging couples to give up internet-based technology for 30 days in exchange for thousands of dollars.

The company has called its month-long challenge “Kahlúa Stir Up Your Routine,” and couples who enter the dare will have an opportunity to win a $25,000 prize, Fox Business reported.

But before the company writes the check, the winning couple has to take and pass a polygraph test.

The test, according to the contest rules, will be administered by a “sponsor-appointed representative to confirm their participation and engagement in the sponsor-provided activities and verify that they completed the requirement to be ‘internet and social media free’ in a manner acceptable by sponsor during the designated time period for each of the 30 nights of the challenge.”

In addition, the victorious couple will get a “Kahlúa Kit” on wheels, which looks like a metal cart bar that comes with 30 nights of activities including Kahlúa Espresso Martini mixes, cooking challenges and feng shui guides, Fox Business noted.

Registration for the contest ends on Jan. 2, 2022, at 11:59 p.m. EST. Those who would like to sign up can do so at Kahlua.com/StirItUpChallenge. Contest participants have to be at least 21 years of age and willing to submit a biography along with their applications. Those who qualify for the competition will be notified that they are in.

But anyone who remains connected to the internet will be able to keep track of the contest on social media to view updates from the liqueur company which will use the hashtag #KahluaStirItUpChallenge.

The company said that it devised the contest after learning that nearly half of Americans “admit” that they spend “five to six hours on their phones daily,” which Kahlúa says amounts to nearly nine years on mobile devices over an average lifespan.

“While our screen routines have come to rule our individual daily lives, they are also stealing quality time from our partners. That’s why Kahlúa wants to help couples break up the mundane and inject more playfulness into the everyday together. Whether it’s playing a new game, learning a new hobby together or finally mastering that Espresso Martini recipe, it’s time to stir up our evening routines!” says the contest site.

“The coffee liqueur, which is owned by Pernod Ricard, is reportedly hoping to encourage couples to spend more time with each other with this 30-day challenge,” Fox Business added.

Jon Dougherty


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