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MSNBC’s Stephanie Ruhle blames Dollar Tree for price hikes, not inflation: They don’t ‘NEED’ to do this

November 26, 2021 | | Print Article

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Instead of blaming President Joe Biden’s policies for greatly exacerbating the ongoing inflation crisis, one wealthy MSNBC contributor has decided to place the blame on those businesses that have had to adapt to the crisis by raising prices.

One such business, Dollar Tree, announced this week that for the first time in its history, it plans to permanently increase its $1.00 price point to $1.25. This enraged far-left MSNBC host Stephanie Ruhle, a woman worth an estimated $6 million.

In a tweet posted Wednesday, she claimed that the company’s profits — never mind its labor costs, equipment costs, depreciation costs, advertising costs, taxes, etc. — prove that it doesn’t need to raise prices to survive.

“Let’s be clear, Dollar Tree does not NEED to raise prices. Their biz is KILLIN it- $1,230,000,000 in profits CEO pay $10MM,” she tweeted.

She added that the company is raising prices only because it “CAN” and argued that just because prices rise doesn’t “mean a business must raise prices to customers.”

Indeed, the other option is for it to lose money and disappoint shareholders.

Note that this marks the first time Dollar Tree has ever raised prices in its 35-year history, despite inflation having triggered a cumulative price increase of 152.36 percent since 1986. This means that $1 of today’s currency would have been worth only roughly $0.39 back then.

In a statement published Tuesday, Dollar Tree president and CEO Michael Witynski said that given the current inflation crisis, this seems like an “appropriate time” to do what the company has been needing to do for years.

“For 35 years, Dollar Tree has managed through inflationary periods to maintain the everything-for-one-dollar philosophy that distinguished Dollar Tree and made it one of the most successful retail concepts for three decades. However, as detailed in its September announcement, the Company believes this is the appropriate time to shift away from the constraints of the $1.00 price point in order to continue offering extreme value to customers,” he said.

“[T]his new pricing strategy enables the Company to reintroduce many customer favorites and key traffic-driving products that were previously discontinued due to the constraints of the $1.00 price point. The new price point will enable Dollar Tree to return to its historical gross margin range by mitigating historically-high merchandise cost increases, including freight and distribution costs, as well as higher operating costs, such as wage increases.”

But apparently, Ruhle believes Dollar Tree should never raise prices, no matter how high the prices they themselves pay are spiked.

This thinking provoked critics into suggesting she take an economics class and, better yet, perhaps try running a business of her own instead of working on TV as she does now. Prior to becoming a TV talking head, she worked in hedge fund sales.

Note what the latter user wrote about Ruhle being a “Marxist liberal.” She is in fact one of many high-profile, wealthy individuals in the Democrat Party or the media who espouse Marxist talking points despite living the lives of the rich and wealthy.

Former Vox contributor Carlos Maza is another example of this. He’s a self-avowed socialist who grew up in an extraordinarily wealthy family.

“Through his clan, the millennial firebrand is connected to multiple Florida mega-mansions, a $7.1 million pad on the Upper West Side purchased under an LLC — and a yacht by luxury boat-maker Donzi,” the New York Post confirmed in March of 2020.

“Maza’s mother, Vivian Maza, was one of the first employees at Ultimate Software, a Florida-based behemoth that now employs more than 5,000 people. Starting in 1990 as an office manager, she ultimately rose to become the group’s chief people officer in 2004.”

Yet just like Ruhle, here he is portraying himself as a champion of the proletariat:

(Source: YouTube)

As a reminder, Ruhle’s the same talking head who recently made light of the ongoing inflation crisis’s effect on the working class …

Vivek Saxena
Latest posts by Vivek Saxena (see all)

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