Pain is racist now according to new Advil ad campaign

Corporate marketing has become one big racial grievance hustle with the latest example being an ad campaign by Advil suggesting that pain is racist.

In sticking with the zeitgeist of the post-Obama era DEI grift, the commonly used anti-inflammatory medication brand launched the “Pain Equity Project” which it describes as “a long-term commitment to champion equitable and accessible pain relief.”

Teaming up with the Atlanta-based Morehouse School of Medicine and BLKHLTH, a nonprofit organization dedicated to healthcare equity, the pain reliever argues that “pain biases are a result of the pervasive nature of medical racism,” according to its Believe My Pain website.

“The sources of pain bias in the US date back hundreds of years and are deeply rooted in racism,” the website states, using a cherry-picked sample of some “historic examples” to make the case, starting with “From 1845 to 1849, the myth that black people feel less pain was indoctrinated into health practices.”

The X account End Wokeness brought attention to the campaign, posting a video of Advil’s DEI virtue signaling ads and a roundtable discussion of “systemic pain bias in healthcare,” just more whining about perceived racism against black folks which is often only griping about hurt feelings.

Unfortunately for sane Americans, the racial grievance grift exploded, becoming a booming industry after the George Floyd race riots when all of Corporate America rushed to cash in on the next big thing, egged on by the Democratic Party and its droids in the media.

Advil’s new racial pain scam gave X users a headache.

“Advil, with guidance from Morehouse School of Medicine, surveyed 2000 people in America to assess the real impact of pain on their lives. Topics included pain experience, life impact, pain management, and perceived bias. The study found that 64% of black individuals felt their healthcare providers treat people of their race and ethnicity worse than people of other races and ethnicities,” the company states on its Believe My Pain website.

Chris Donaldson

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