The “woke” corporate exec who may be responsible for nearly single-handedly trashing the Bud Light beer brand which she derisively referred to as being “out of touch” and “fratty” and in need of an overhaul, has a history of engaging in some fratty behavior of her own in newly unearthed social media pictures from her college days.
Bud Light’s vice president of marketing, Alissa Heinerscheid, who thought that it would be a great idea to recruit transgender TikTok influencer Dylan Mulvaney to hawk one of America’s most popular beers – a decision that has resulted in boycotts from outraged beer drinkers – stands to be accused of being just another left-wing hypocrite over the photos of her and fellow Harvard University students boozing it up during a drunken social club event at the Ivy League snob factory.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,’” Heinerscheid said on the “Make Yourself At Home” podcast last month.
Alissa Heinerscheid, Bud Light’s VP of Marketing, doubles down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”.
How’s that working out for you, lady? @budlight pic.twitter.com/zNYKbMnZnu
— Old Row (@OldRowOfficial) April 9, 2023
“And we had this hangover. I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor and it was really important that we had another approach,” she added, words that unbeknownst to Heinerscheid at the time, would soon come back to haunt her after a source leaked the damning images of her drunken debauchery at Harvard to a conservative media outlet.
According to the Daily Caller, which published the images that will almost certainly bring further embarrassment to her employer, the pics are from an album on her Facebook page titled “Isis Senior Reverse Initiation Scavenger Hunt” and show the future exec swilling liquid libations, blowing up a condom and drunkenly lounging on a table with classmates while showing off a whole lot of leg.
A 2005 article in the Harvard Crimson describes the ISIS Club as a “haven of inebriated ditzes” and makes a reference to a “boozefest” in regard to members connecting in social settings.
Heinerscheid’s Facebook page no longer appears to exist, depriving internet sleuths of the opportunity to further dig into her history.
Before @DailyCaller reached out to Bud Light's VP of Marketing Alissa Gordon Heinerscheid, she had an active Facebook page…https://t.co/Y0uTVVdXfl
She no longer does.
More here: https://t.co/UuEiBzPCFr pic.twitter.com/v2CTFAhif7
— Henry Rodgers (@henryrodgersdc) April 12, 2023
In addition to the uproar over Bud Light’s Mulvaney ad campaign, another major company that hooked up with the creepy trans activist is also feeling the heat as women expressed outrage at athletic sneaker colossus Nike over a dude modeling the company’s sports bras and apparel with one TikTok user promoting the “Burn Bra Challenge” to protest the offensive partnership.
@chatterbox.mama BOYCOTT NIKE! BURN BRA CHALLENGE! BACK TO THE 1960’S! THE FIGHT FOR WOMENS RIGHTS!!! LET’S GO VIRAL GALS! #challenge #nike #boycottnike #womensrights #womensupportingwomen #protectwomenssports #budlightboycott #burnbrachallenge #chatterboxmama @livingright26 @justjenyt @wishcandaceowens @11butterflies @maga.queen.25 @brettcooper_ @tired.as.a.mother93 @megynkellyshow @livinfree20.1 @chocolaterepublican @margoinnc @independentwomensforum @officialcandanceowens @thecommentssectionwbc @nursemelissa73official1 @tulsigabbard ♬ original sound – chatterbox.mama
“Nike, you should be ashamed of yourself,” said the user “Chatterbox Mama” in a video posted to the popular social media app of her torching her Nike sports bra. “You chose a little boy with no breasts and some junk in his pants to represent real women,” in encouraging her over 140,000 followers to protest Nike.
Heinerscheid’s genius marketing move has already hit Anheuser-Busch where it hurts with the beverage giant reportedly having lost around $5 billion in market value since the Mulvaney ads debuted.
(Video: The Daily Mail)
“Since March 31, shares of Bud Light’s parent company have fallen by nearly 4% — knocking down the company’s market capitalization from $132.38 billion to $127.13 billion on Wednesday,” the New York Post reported. “Anheuser-Busch stock fizzled more than 1.5% on Wednesday.”
“So I had this super clear mandate. Like, we need to evolve and elevate this incredibly iconic brand and my — what I brought to that was a belief in — okay, what does evolve and elevate mean? It means inclusivity,” Heinerscheid said on the “Make Yourself At Home” podcast. “It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men. And representation is sort of the heart of evolution. You gotta see people who reflect you in the work.”
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