News/Commentary

Anheuser-Busch accused of racist, discriminatory hiring policies under the ‘cloak of equity’

April 18, 2023 | | Print Article

It’s been a rough month for Anheuser-Busch as the alcoholic beverage colossus struggles to manage the public relations debacle of its relationship with transgender TikToker Dylan Mulvaney, and now the company is facing potential legal issues after being accused of racist hiring practices under the “cloak of equity,”

The maker of Budweiser and Bud Light as well as a slew of other liquid libations is being sued by a conservative legal group over a program that ostensibly promotes diversity in hiring in terms of women and minorities but is allegedly discriminatory toward white and Asian Americans in pursuit of equity, a racially exclusionary ideology that is pervasive in modern day Corporate America.

In the federal civil rights complaint filed by America First Legal, which was founded by former Trump adviser Stephen Miller, the group requests that “the U.S. Equal Employment Opportunity Commission (EEOC) open a civil rights investigation of Anheuser-Busch’s systemic and discriminatory hiring, promotion, and job-training employment practices,” according to a news release posted on its website.

“Under the cloak of ‘equity,’ woke companies like Anheuser-Busch proudly discriminate based on race, color, national origin, and sex in their employment practices,” the statement reads. “For example, Anheuser-Busch created a Leadership Accelerator Program that provides ‘formal mentorship, executive interaction, and leadership development curriculum for those who identify with historically underrepresented groups as they join our organization in a full-time capacity.’ Only specific individuals of specified races, colors, and national origins – notably excluding White and Asian Americans – are invited to apply.”

https://twitter.com/America1stLegal/status/1648072598251552768?s=20

“This is not a regular corporate program – rather, the company describes the role as focusing on hiring the next generation of leaders within the North American Sustainability and Procurement department,” the group letter states in a letter to the EEOC. “In other words, it is a fast-track program to executive leadership positions at Anheuser-Busch, and it is limited to candidates based on race. The proforma Equal Opportunity Employer language at the end of the posting does mask the company’s discriminatory intent and purpose.”

America First Legal lays out its case against the beer giant’s discrimination in a lengthy Twitter thread.

In terms of epic marketing bungles, few can match the decision to feature the creepy Mulvaney, a biological male who dresses like woman, in ads hawking its popular Bud Light brand, a tone deaf campaign crafted to appeal to a particular demographic and not the actual consumers of the product, people who are fed up with being bludgeoned with the promotion of transgenderism 24/7 by the media and “woke” corporations and when they came for the beer, it was the proverbial straw that broke the camel’s back.

Consumers of the brand unexpectedly rebelled by boycotting Bud Light which has in the course of less than a month has become toxic with stores left with shelves full of expiring product and musicians coming out against the brand including Kid Rock whose video of him blowing several of the familiar blue and white cases to smithereens with a semi-automatic rifle went viral.

The latest example of celebrities showing Anheuser-Busch how they really feel came from country music star Brantley Gilbert who after being tossed a can of Bud Light during a recent performance, said “f**k that,” and smashed the can to the floor, much to the delight of the audience.

(Video: The Daily Mail)

Caught off-guard by the intensity of the backlash, the company is now in full damage control mode with Budweiser trotting out the iconic Clydesdales in a patriotic new ad to tug on the heart strings of its customers as it desperately seeks to contain the damage from the Mulvaney fiasco but judging by the reaction from Twitter users, it may be too little, too late.

“Iconic American brands, like Anheuser-Busch, have become shells of their founders’ visions due to weak-kneed corporate leadership who routinely cave to idealogues whose thirst for an ever-changing notion of ‘social justice’ is relentless. All racial discrimination is wrong, and race-based employment programs or opportunities are antithetical to the American ideal. Equality under the law will never be achieved in the United States if its largest corporations are permitted to engage in blatant discrimination against certain groups of citizens,” America First Legal Vice President and General Counsel Gene Hamilton said in a statement.

 

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Chris Donaldson
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