Social media users were left scratching their heads after a commercial during Sunday’s Super Bowl which promoted avocados from Mexico.
The minute-long ad raised several questions among viewers and caught the attention of many simply for the poor timing of its airing during Sunday’s big game. The Avocados from Mexico group is the marketing arm of the Mexican Hass Avocado Importers Association and is located in Irving, Texas.
Some viewers questioned the need to advertise avocados.
how many people are unaware of the existence of avocados to the point that they need a commercial?
— OLIVIA witherite (@Oliviawitherite) February 14, 2022
Others called out the lack of any Mexicans in a commercial for avocados from Mexico.
Did you spot any Mexicans in that Avocados from Mexico commercial? You know that caesar salad was invented by a Mexican, right? #superbowlads
— Eliana Murillo⚡️ (@Eliana_Murillo) February 14, 2022
An avocado commercial from Mexico and still not a single Mexican in the commercial. 🥴
— Julissa Natzely Arce Raya (@julissaarce) February 14, 2022
But the most attention-getting aspect of the ad seemed to be the irony of promoting a product that probably will not be on U.S. grocery shelves for a while.
“Mexico has acknowledged that the U.S. government has suspended all imports of Mexican avocados after a U.S. plant safety inspector in Mexico received a threat,” NBC News reported. “The surprise suspension was confirmed late Saturday on the eve of the Super Bowl, the biggest sales opportunity of the year for Mexican avocado growers.”
“U.S. health authorities … made the decision after one of their officials, who was carrying out inspections in Uruapan, Michoacan, received a threatening message on his official cellphone,” Mexico’s Agriculture Department said in a statement.
Twitter users pointed out the problem and the obviously bad timing of the ad unveiled during the Super Bowl.
Bad time for avocados from Mexico lmao https://t.co/VZP1vF9uMi
— Dave, Deep state HOA president (@D_llack) February 14, 2022
Avocados from Mexico Commercial .. dang guys smh🤷🏾♀️ pic.twitter.com/qxaWNbqzlB
— The Unemployed Creative (@tiffaniecreates) February 14, 2022
marketing department shaking and crying rn
— Evan 🌈 (@EvanPerc_) February 14, 2022
Uhhhh yesterday it was announced that the US was suspending imported avocados from Mexico after a US plant safety inspector received a threat. And then there’s a commercial during the #SuperBowl for Avocados from Mexico. 🧐 pic.twitter.com/P7vD6IGYVh
— Hillary Lake, 10TV (@hillarylake) February 14, 2022
— No (@Christi74633710) February 14, 2022
Thinking about how it’s currently not possible to get an avocado from Mexico in the US after the Avocados from Mexico ad
— Nick Farabaugh (@FarabaughFB) February 14, 2022
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