Avocados from Mexico could be most ill-timed ad in Super Bowl history

Social media users were left scratching their heads after a commercial during Sunday’s Super Bowl which promoted avocados from Mexico.

The minute-long ad raised several questions among viewers and caught the attention of many simply for the poor timing of its airing during Sunday’s big game. The Avocados from Mexico group is the marketing arm of the Mexican Hass Avocado Importers Association and is located in Irving, Texas.

Some viewers questioned the need to advertise avocados.

Others called out the lack of any Mexicans in a commercial for avocados from Mexico.


But the most attention-getting aspect of the ad seemed to be the irony of promoting a product that probably will not be on U.S. grocery shelves for a while.

“Mexico has acknowledged that the U.S. government has suspended all imports of Mexican avocados after a U.S. plant safety inspector in Mexico received a threat,” NBC News reported. “The surprise suspension was confirmed late Saturday on the eve of the Super Bowl, the biggest sales opportunity of the year for Mexican avocado growers.”

“U.S. health authorities … made the decision after one of their officials, who was carrying out inspections in Uruapan, Michoacan, received a threatening message on his official cellphone,” Mexico’s Agriculture Department said in a statement.

Twitter users pointed out the problem and the obviously bad timing of the ad unveiled during the Super Bowl.

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