Biden to hit reset on message to black voters

President Joe Biden’s campaign is reportedly desperately launching a last-minute effort to drum up more black votes.

The effort is designed to reverse the president’s gradual declining support among black Americans.

Whereas Biden won 92 percent of the black vote in the 2020 presidential election, his support among them has since dropped precariously low to just 69 percent versus the 18 percent that now support Trump.

“Biden’s new plan, which includes an eight-figure investment, will rely on black student organizations, community groups, churches, and surrogates to improve his standing with black voters in swing states,” according to an Axios report.

“Biden’s campaign is convinced that many voters who supported him in 2020 will return to the Democratic party as the 2024 contest comes into sharper focus. But they know they have to work to bolster enthusiasm for Biden among young, black, and Hispanic voters,” Axios notes.

But some critics wonder why only blacks would be catered to so extensively.

“Do you ever read Biden launching new strategy to win white voters? or Asian voters or Latino voters…,” one critic rhetorically asked.

Other critics, especially black ones, slammed the Biden administration for only now pandering to them for the upcoming election and for never ever delivering on any of their promises.


This new effort by the Biden administration is starting kind of late. It was months ago in February that MSNBC held a panel with several black male voters from Charleston, South Carolina — a number of whom wound up expressing support for Trump, not Biden.

The discussion occurred at a barbershop where MSNBC correspondent Trymaine Lee asked barbers and customers alike what Trump’s “appeal” is among them.

“Money,” several responded.

“I mean, Donald Trump has a reputation of being the money man, so,” one man, Anthony Freeman, said.

Thomas Murray, another black man, added that he was particularly impressed with Trump’s business acumen.

“I just think that Donald Trump, in spite of all the craziness he may have in his head, reading some of the things that he talks about with business, I can kind of agree with as far as business-wise, because I’m trying to grow my business,” he said.

“As far as Biden, I haven’t seen Biden really care about business like that. And my concern is having my business so that I can build generational wealth, so my kids can see and have something to take upon when I’m not here,” he added.

He made a terrific point about Biden’s apathy — if not distaste — for small and large businesses alike. There’s a reason why the president’s approval rating among small business owners hit a new low late last year.

Another black man, Juston Brown, noted during MSNBC’s barbershop discussion that many people want to be just like Trump.

“A lot of people admire the persona and they want to be him,” he said. “They want to enjoy the perks that he has. He seems to always be able to circumvent the rules.”

And finally, voter Kinard Givens said that to his friends, the choice between Trump and Biden was a clear one.

“A lot of my friends we’ve only voted once, and Trump is kind of all we know — Trump and Biden. And they’re like, ‘Well, we were broke with Biden. We weren’t with Trump,’” he said.

“And that’s kind of the only thing that I’m hearing over and over again is that, ‘with Trump, we had money.’ Well, okay, I hear you guys, but personally, morally, I couldn’t see myself,” he added.

Vivek Saxena


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