Not even Toucan Sam is safe from the “woke” mind virus with Canadian boxes of the Kellogg’s popular breakfast Froot Loops directing impressionable young kids to a portal for left-wing propaganda.
“Let’s loop together. Celebrate the diversity that makes our world colorful,” reads a message at the top of the familiar red box over the brand’s beloved character who is holding a book with the message.
An image of the box was shared on social media by the popular End Wokeness account which posted it to X and stated, “Fruit Loops is now encouraging kids to go online and read their free library of woke propaganda.”
Fruit Loops is now encouraging kids to go online and read their free library of woke propaganda pic.twitter.com/uLaP0TGfXB
— End Wokeness (@EndWokeness) November 19, 2023
The e-book offer is part of a partnership between Kellogg’s and the Boys and Girls Club of Canada.
“Together, we are introducing the Kellogg’s® Froot Loops® ED&I Digital Library – a FREE online library of Equity, Diversity and Inclusion family-centric content including books, podcasts and more for parents and their children to explore together,” the organization states on its website. “A variety of topics are covered in the resources including kindness, gender equality, and diverse abilities (just to name a few!), so we can better understand classmates, friends, and neighbours and the colourful world we all live in.”
Nothing is sacred when it comes to the relentless advancement of the left’s drive to colonize the minds of children, and X users reacted with outrage.
Kids starting the day off right with 6 servings of sugar and a side of woke indoctrination
— Western Lensman (@WesternLensman) November 19, 2023
“….along with toast, orange juice, bacon and child grooming guides makes this all part of a balanced breakfast….”
— The Dank Knight (@capeandcowell) November 19, 2023
Well they’re called “froot loops”
I guess they were ahead of the game.
— Rob Coates (@LuckyHippie926) November 19, 2023
“Froot Loops” is spreading the mind virus of wokism now.
It’s not enough to wreck kids’ health with colorful sugar bombing.
It’s as bad for a kid’s mind as it is for his body. https://t.co/Iu4zufhhjw
— Jeff Clark (@JeffClarkUS) November 20, 2023
Kelloggs picked the right cereal for this.
— Chris Chambers (@ChrisB_Chambers) November 19, 2023
What happened to the good old days when there were mazes on the back? Or cartoons?
— Rock/Hard Place (@txtarheeldad) November 19, 2023
If you can’t call this grooming, what is it?
— Johannes Walter Reich (@johanneswreich) November 19, 2023
Others called for consumers to show their disapproval by boycotting Froot Loops.
Hey parents, do your kids like Kellogg’s cereal? https://t.co/sPknAjjPVl
— John Rich (@johnrich) November 19, 2023
To hell with Kelloggs. Boycott them out of existence.
— Chris Custer (@ChrisCuster18) November 19, 2023
Yeah, that’s creepy and needs the Bud Light treatment.
— Nine Foot Couch (@9FootCouch) November 19, 2023
I bet they don’t encourage kids read their ingredients
— Being Libertarian (@beinlibertarian) November 19, 2023
It’s not Kellogg’s first dance with the wokeness devil. Earlier this year Tony the Tiger, perhaps the company’s most recognizable character, posed with transgender influencer Dylan Mulvaney, and the company donated millions to the militantly racist Black Lives Matter movement.
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