Brewing giant Anheuser-Busch’s attempt to win over the hearts and minds of longtime customers by trotting out the Clydesdales for a new advertisement drenched in patriotism to offset the debacle of the Dylan Mulvaney ad campaign was ridiculously over the top and a sign of panic, at least in the opinion of podcaster extraordinaire Joe Rogan.
On Thursday’s edition of his hugely popular Spotify podcast “The Joe Rogan Experience,” the host and his guest, comedian Jim Breuer absolutely shredded the Budweiser ad for being completely over-the-top and “like the f***ing dumbest pro-America, rah-rah” message from a company that’s in serious trouble.
Badly burned by the unexpected negative reaction to the hiring of the transgender TikToker to hawk its Bud Light brand, Anheuser-Busch laid it on thick in its nostalgic appeal to the patriotism of its alienated customer base, likely out of concern that the damage could spread to the “King of Beers” itself, rolling out the one-minute ad last week, one that was heavy on American imagery with scenes of the iconic horses galloping across the fruited plain along with stirring narration that “This is a story bigger than beer. This is the story of the American spirit.”
***WARNING: LANGUAGE***
(Video: YouTube)
It was a brazenly shameless grab for emotions that failed to impress social media users and elicited guffaws of laughter from Rogan and his guest who mercilessly ridiculed it along with the corporate “dorks” behind the company’s marketing strategies.
“The corporations, we want to think of them as being these impossibly large machines that make money, and they are, but they are just run by people,” Rogan said after a discussion about whether the company is mired in an identity crisis.
“And some people are dorks and those dorks get important jobs and they put Dylan Mulvaney on a Bud Light can,” he added, sending Breuer into a fit of hysterical laughter.
“That’s what it is,” the podcasting king continued. “These are dorks, and you see the response that Bud had? The most recent response? It’s like the f**kin’ dumbest, pro-America, rah, wah, rah rah. Like we don’t know who you really are now, there’s like interviews with the lady who’s the head of Bud Light,” he added, referring to Harvard-educated Vice President of marketing Alissa Heinerscheid who derided the beer’s “fratty” image as the reason to go “woke” with Mulvaney, noting the silliness of changing what had worked for decades.
News broke late Friday that Heinerscheid appears to have been booted at Bud Light. AdAge reported that she “has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.”
“And so they’re gonna change that with this crazy attention whore on day 365 of being a woman,” Rogan said, as Breuer again roared with laughter. “I mean we are in a f**kin’ Coen brothers movie. This is a Mike Judge movie.”
Returning to the topic of the Budweiser ad, the host remarked, “It’s so stupid and cliche, it f**kin’, it hurts my feelings it’s so dumb. This is a company in deep s**t bro,” he said as his guest cracked up before he teed up a video of the one-minute Bud ad with both laughing uproariously throughout.
https://youtu.be/DTMZKlkXP_k
(Video: YouTube/Budweiser)
“What the f**k are you talking about?” Rogan chortled. “You know, I would respect them if they had this, and then Dylan Mulvaney just starts cartwheeling into the frame, day 368 of womanhood he said,” as the two joked and laughed some more.”
“Shut the f**k up,” Rogan snickered. “Shut the f**k up. Now I hate you more,” as they both broke up again at the ad which bordered on parody.
“You can’t come out in chick’s clothes and then turn around and bring a stallion out,” Breuer quipped.
“If she just said, like everyone can like Bud Light,” Rogan later said, dispensing some sound advice for Heinerscheid.”Like if that was her and she’s like ‘America is the freedom to be whoever the f**k you want to be,’ if that’s what they said, I’d be like OK, great.”
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