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Gay Fox contributor says stores with ‘Pride’ campaigns ‘really do damage to the gay and lesbian community’

May 27, 2023 | | Print Article

Gay Fox News contributor Tammy Bruce ripped into corporate Pride commercials, claiming the “embarrassing” campaigns “really do damage to the gay and lesbian community.”

“It’s embarrassing,” Bruce told Fox News guest-host Jason Chaffetz on Friday’s episode of “Hannity.”

(Video: Fox News)

“I think most of the audience knows I’m a gay woman,” Bruce said. “I realize that there’s all kinds of different people in the world. Lord knows I live a marginal life myself and I like my life. But what this does is it sends a message it’s really kind of an extremist framework.”

Bruce was reacting to Pride campaigns such as the one dropped by The North Face, an activewear and outdoor sports gear company.

As American Wire News reported, the brand unveiled a “Summer of Pride” video campaign featuring gay drag performer Pattie Gonia.


“Hi, it’s me Patti Gonia — a real-life homosexual,” the bearded Gonia stated. “Today I’m here with the North Face, and we are here to invite you to come out in nature with us!”

“Nature lets you be who you are, so, for the second year in a row @thenorthface is hosting Summer of Pride together with @pattiegonia (they/she) to celebrate you and all the beautiful ways you get outside,” the caption to the Instagram video read.

As a gay woman, Bruce stressed, “I don’t dress as a clown.”

While Pride was “absolutely” about being “free to be yourselves” and getting folks to understand that gay people, like straight people, come from a variety of backgrounds, work in a variety of careers, and have families, love lives, and dreams for the future, Bruce argued that it was “really about being left alone, but being treated equally and fairly.”

“We’ve made tremendous progress,” she continued, “and now it’s as though there has to be another step forward, another kind of push for something, for everyone to be a victim or for some kind of new dynamic.”

‘Those kinds of ads really do damage to the gay and lesbian community,” Bruce said. “Because it’s pandering, it’s extreme… It does not respect the audience in a sense.”

While Americans “might not be having riots and marches,” she warned companies, “We’re going to speak with the dollar, especially when the economy is tight.”

“And it’s not about homophobia,” Bruce stated. “It’s about everything being politicized, having messages, political messages of any type, being pushed onto us.”

“None of us want that,” she said, “no matter what your sexual orientation or your race or your background.”

“We’re tired,” Bruce explained. “We don’t know what the future looks like… Our bank account is empty… crime is rampant. This is not on our minds right now, the economy is.”

The North Face is just one of a string of woke companies enduring spankings from fed-up consumers. Bud Light’s misstep with trans influencer Dylan Mulvaney has cost Anheuser-Busch billions, and the boycott shows no signs of slowing.

As BizPac Review reported, Bud Light has recently agreed to buy back cases of the unsold beer from wholesalers once they’ve hit their expiration date.

Fearing they, too, would experience a “Bud Light situation,” Target held an emergency meeting and instructed some stores to move LGBTQ Pride merchandise away from the front of their locations, but that didn’t stop the blowback.

According to American Wire News, the Minneapolis-based corporation took a $9 billion hit in market value over the past week following outrage over Pride items such as rainbow onesies, tuck-friendly women’s swimwear, and kids’ gear from a designer who noted that “Satan respects pronouns.”

Melissa Fine
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