Martha Stewart, 81, not fazed ‘one iota’ about going topless to plug new coffee

While cosmetic surgery and drugs like Botox can do wonders these days, there are some things that were just not meant to be — such as topless 80-year–old women.

Martha Stewart is a savvy entrepreneur and she appears to understand that in the age of Kim Kardashian, skin sells, which may explain why the 81-year-old television personality appeared topless in a video plugging a brand of coffee.

In sharing the clip on Twitter, Stewart urged followers to “go #FallNaturale” while wearing little more than an apron that thankfully covered her aging goods.

“Oh, hi there. I’m just enjoying the natural flavor pumpkin spice from Green Mountain Coffee Roasters … and nothing else,” she said in the video.

Stewart had no issue with the risqué ad, telling Yahoo Life: “I think I look fine and I’m in good shape. I’m healthy, I’m vibrant, I’m energetic and I’m still the curious person I’ve always been. [Posing in only an apron] didn’t faze me one iota.”

“I walk around in a bathing suit,” she added, “so if I can walk around in a bathing suit or a strapless dress and feel good, I can walk around in an apron.”

Meanwhile, Green Mountain Coffee is playing the attention-grabbing ad for all it’s worth:

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