Last week, fans and followers took to social media to remember the career and contributions of legendary conservative radio host Rush Limbaugh on the one-year anniversary of his death, but none can offer a more fitting tribute than his longtime friend and colleague Bo Snerdley, AKA James Golden.
Golden sat down with CBN News and spoke tenderly of his friend, who was presented by former President Donald Trump with the Medal of Freedom in 2020, just one year before his passing from lung cancer at the age of 70.
According to Golden, there are a lot of things he misses about Rush.
“His laugh,” Golden said. “His smile. His humor. His just being Rush.”
“You know, in many ways, Rush was larger than life to a lot of people and you could be around him and know his presence was different than most, but at the same time, the relationship that I was blessed to have with him and also those of us who worked very closely with him every day in the southern command headquarters here in Florida, we were just like our own little family,” Golden said.
It was a family that formed more than three decades ago, predating Rush’s meteoric rise to fame, and now Golden is sharing the love they shared both on and off the air in a new memoir, Rush on the Radio: A Tribute from His Sidekick for 30 Years.
“After being with him for 30 years, I decided that it was up to me, and not just me, it will be others, who at least had an inside view of what it was like working with Rush and who he really was, to help put that down so he could have legacy that was not written by people who never listened to him or his political detractors, but [by] instead those of us who actually loved him and knew him,” Golden explained.
In the new book, Golden shines a spotlight on Limbaugh’s generosity, including his contributions to non-profit groups such as Tunnels for Towers and the millions he gave to aid with leukemia research.
But that wasn’t Rush’s only display of generosity.
“He was also generous to his staff,” Golden said. “Rush had a staff of people that stayed with him for decades, and in the media, anyone that works in the media, you know this, it’s usually a turnstile — people coming in, people coming out, people advancing into other positions — but Rush developed a family of people who stayed with hi through these decades because of the way he ran his business operations and because of the way he treated his people. The staff — I can say this unequivocally — we loved Rush.”
Golden dismissed any critics who would try and paint Rush as a racist.
“I have problems addressing that because, I mean, look at me. Really?” he asked. “Racist? I am a proud African American. I would never work for a racist. I wouldn’t be able to tolerate it. Of course, Rush was not a racist.”
Behind the scenes, says Golden, Rush was not the bombastic voice listeners loved to hear, but rather a humble man, deeply committed to his faith.
“It was private,” said Golden. “I feel very hesitant talking about it except to say that he did talk about it openly. The Limbaugh Letter which was the most successful political newsletter in America for all the years it was printed, the issue that came out right after he passed, it was almost like it was a premonition. The illustration was him with folded hands and just saying, ‘God is with me.’
“And at that point,” said Golden, “he was with God and he had returned his talent on loan from God back to God.”
Life after Rush
Golden has worked hard to carry the torch Limbaugh left behind and can be heard daily on his own radio show at 77 WABC in New York. Listeners can also sign up for his email blast the Daily BS where he provides the most important stack of stories twice per day directly to your inbox free of charge. We are proud that Golden chooses stories from American Wire and BPR to use in his stack!
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