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Retail chain Target plans to pay up to $24 an hour to some hires amid mass competition for workers throughout the U.S.
The company’s current universal starting wage sits at $15 an hour, but new employees hired in some of the country’s most competitive markets could see the higher starting sums, the Associated Press reported.
“The market has changed,” Target CEO Brian Cornell told AP. “We want to continue to have an industry-leading position.”
Many retailers trying to draw in more workers amid the labor shortage have resorted to offering incentives like higher pay. A recent survey conducted by global consulting firm Korn Ferry in January found that 96 percent of surveyed major retailers were having trouble finding store workers.
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