Walmart caves to Juneteenth-themed ice cream backlash, pulls product and apologizes

An attempt by Walmart to “celebrate African-American culture” melted before the retail giant’s eyes amid backlash from today’s perpetually aggrieved generation.

Walmart introduced ice cream consisting of a swirl of red velvet and cheesecake flavors to commemorate Juneteenth — June 19, 1865, is recognized as the day when Union soldiers brought the news of freedom to enslaved black people in Galveston, Texas, this being two months after the Confederate Army surrendered to Union forces, ending the Civil War. Approximately 2 1/2 years earlier, President Abraham Lincoln had issued the Emancipation Proclamation freeing slaves in Southern states.

“Share and celebrate African-American culture, emancipation and enduring hope,” the Walmart ice cream label read.

However, some saw the endeavor as a capitalistic ploy:

And Walmart soon caved and decided to pull the product.

“Juneteenth holiday marks a celebration of freedom and independence,” Walmart said in a statement to Fox Television Stations. “However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. We are reviewing our assortment and will remove items as appropriate.”

President Joe Biden signed a bill last year creating Juneteenth National Independence Day, with the U.S. government observing the day as a federal holiday. Nine states have designated the date as an official paid state holiday, with eight of those states acting after the death of George Floyd, according to the Associated Press. Believe it or not, Texas became the first state in the U.S. to declare Juneteenth a state holiday in 1980.

Some even accused Walmart of “stealing” a product created by a black-owned ice cream company out of Cincinnati called Creamalicious — the tweet below states that the product is sold at Target, but it is reportedly also available at Walmart stores:

Turns out, there is apparently a Pride ice cream celebrating the LGBTQ+ community — at least for now:

Here’s a sampling of other responses to the story from Twitter:


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