It’s not satire, but somehow that makes the distinctly phallic shape of the Department of Prime Minister and Cabinet’s Women’s Network’s logo that much more hilarious.
The rollout of the new logo was not exactly the arms-wide-open reception the Australian government may have had in mind, but it got a massive amount of attention anyway. Unfortunately, it was mostly negative and was seen by many as “degrading” and “insulting.”
I thought this was satire, but it is either thoughtless or an insult. Public money was spent getting a graphic artist, choosing the designing, selecting colours, approving, printing and publishing this logo for the Prime Minister’s and Cabinet’s Women’s Network.
Poor messaging. pic.twitter.com/jDYKNdMCkg
— National Older Women’s Network Australia (@OlderWomenNetAu) March 13, 2022
Yumi Lee, who works at the National Older Women’s Network Australia, slammed the artwork and held nothing back while talking to SBSNews.com.
“They have designed and used a logo for the Women’s Network which, when you look at it, is so insulting to us. It just totally illustrates how out of touch they are,” she explained.
“It is demeaning, it is degrading, and it is a massive slap in the face.”
Twitter users were mixed in their reactions. Some took juvenile glee in the new logo, while others claim that people are looking for reasons to be offended these days. Still others insisted that a massive amount of thought goes into the messaging behind these campaigns, which doesn’t speak well for the agency in charge of the resdesign.
No Rav, That looks like a rod and tackle for sure. As a graphic designer you look for what is wanted and also not wanted in messaging, this fails on both accounts. It reeks of someone too high up being too removed from reality to pick it, “hey the ladies will like this”.
— messageblee (@messageblee) March 14, 2022
This is not a female network. It was the office of the prime minister and cabinet.https://t.co/X3Nhg8PRZ2
— National Older Women’s Network Australia (@OlderWomenNetAu) March 14, 2022
100% on brand
— Whosez (@Whosez5) March 14, 2022
Man they gave em the frank AND the beans.
— Rorschach00 (@falconfan00) March 14, 2022
— Space Captain Zemo (@SpaceCptZemo) March 14, 2022
Wait. Beginning to think maybe my 13 year old son has a future. He seems to draw like this all over his school folders and on his friends faces when they sleep,
— Ricks Thompson (@ThompsonRicks) March 15, 2022
That logo reminds me of… pic.twitter.com/e7tYM1vCRm
— DarkMesh (@TheDarkMesh) March 14, 2022
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