The self-feeding cycle of corporations and progressive movements furthering each other’s wokeness has led some industry experts to claim recent trends are little more than a “marketing ploy” to profit off of “what is ultimately the mutilation of children and teenagers.”
(Video: Fox News Digital)
In speaking with insiders regarding the increase in brands marketing “gender inclusive” or “gender neutral” lines of clothing, Fox Business highlighted not only the sources of these trends but also the “confusing” impact they were having on kids. While some lauded the move “towards the middle” away from the traditional binary, others like one-time national champion gymnast and former Levi’s executive Jennifer Sey, who was forced out for her opposition to COVID-related school closures, have taken a stand that it is a dangerous road.
“The fact is,” Sey told Fox News Digital, “there are biological males and there are biological females. When the message is being promoted by popular brands, by your teacher in school, that those two things do not exist … I think it’s really confusing to kids.”
Erin Schmidt, a senior analyst for retail research firm Coresight Research, addressed the way in which outlier positions glommed onto by celebrities have shifted the marketing.
“I believe that really helped to push the [gender neutral] category forward,” she said of pronoun-focused schools and workplaces, “because it was really then that individuals became aware there were different categories such as non-binary, agender and cisgender, and that individuals related differently to how they were born.”
“Celebrities are actually really helping to push the category forward and just really legitimize it. Especially younger generations, when they see that Brad Pitt wore a skirt to the Bullet Train premiere, that suddenly says, ‘Okay, this is okay. I can wear a skirt too,'” Schmidt added.
Sey was less than “okay” with the push as she argued, “It can become very retrograde. I was a little girl that was a tomboy and I was an athlete. It didn’t mean that I wasn’t a girl. I thought that was what the feminist movement was all about.”
Meanwhile, Independent Women’s Forum Senior Policy Analyst Kelsey Bolar suggested it was worse than “primarily virtue signaling,” as Sey put it, and “It might seem harmless to feature a gender inclusive clothing section, but this label caters to a group of vulnerable children and teens, reinforcing an ideology that puts them on a direct path to puberty blockers, cross-sex hormones and irreversible surgery, all of which have lifelong medical and emotional implications that we as a society are only beginning to understand.”
Brands like PacSun, H&M, Nordstrom, PINK by Victoria’s Secret, Abercrombie & Fitch, and Tommy Hilfiger have all begun to offer gender-neutral lines of clothing and some stores have even done away with the traditional departments to promote the idea of binary genders.
One main example was The Phluid Project which committed to “embarking on a mission to improve humanity through not only fashion, but also community outreach, activism, and education.”
They’ve partnered with companies like Macy’s, Banana Republic, American Express, HBO and Nike to support LGBTQ causes with their gender-free clothing and non-profit work.
These actions led Bolar to assert that “in an attempt to break down gender stereotypes, the gender ideology movement has had the reverse effect, telling girls if they like to shop in the boys department, there must be something wrong.”
Thus, she declared this makes them, “not just complicit, but participating in what is ultimately the mutilation of children and teenagers.”
Sey furthered that corporations haven’t considered the ramifications of their decisions and that their embrace of the woke is, “a way to obscure intention because the intention of any company and the fiduciary responsibility is to make money. They don’t even realize or recognize that it’s really alienating to probably, I would argue, half of the population, if not more.”
As such, she considered the move that would satisfy such a small group of people less about validating them and more “about all the other people that want to claim to support this population.”
“Positioning the brand around these woke causes is not about selling more, it’s about the shield of progressivism to hide and obscure the fact that business is as it always has been,” she noted, that being to find the best way to sell the most merchandise.
“We’ve seen this before with the LGB movement,” Bolar argued, “and now they’re profiting off of the T.”
“It’s just unnecessary. If you want to break down gender stereotypes, just let girls shop in boys’ departments and boys shop in girls’ departments. It shouldn’t be a big deal. We shouldn’t be encouraging children to overthink and overanalyze the way they dress,” she concluded.
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